Taylor Nelson Sofres PLC
12 June 2000
Taylor Nelson Sofres completes US acquisition
Taylor Nelson Sofres, one of the world's leading market information groups,
announces that it has completed the acquisition of Competitive Media Reporting
(CMR), the largest provider of advertising tracking services in the US, for a
cash consideration of US$88.0 million.
The acquisition was announced in March 2000 subject to Federal Trade
Commission approval, which has now been obtained.
On completion, David Peeler has been appointed President and CEO of CMR,
reporting to Jean-Michel Portier, Taylor Nelson Sofres Media Monitoring sector
head. Mr Peeler, who joined CMR in 1995, was previously Senior Vice President
of the company's Agency/Advertiser Group.
'CMR is an important addition to our media monitoring activities,
complementing our well-established operations in Europe,' said Pierre Weill,
Managing Director of Taylor Nelson Sofres. 'It strengthens our overall
position in the important US market and brings to the group the leading US
internet advertising expenditure business, CMRinteractive. We will benefit
from David Peeler's considerable industry knowledge and client insight and
look forward to working with him and his highly skilled team to develop our
activities in this key growth sector, in the US and internationally.'
David Peeler added, 'We are excited about the opportunities that Taylor
Nelson Sofres brings to CMR and our strong client base. In addition to
continuing the growth of our core advertising expenditure business, CMR gains
a significant and well-established international link that we will use to
further enhance our marketing information initiatives worldwide, for both
traditional media and the internet.'
For further information, please contact:
Jean-Michel Portier, Media Monitoring sector head +33 (0) 1 30 74 81 81
Janis Parks, Investor Relations Manager +44 (0)20 8967 1584
Margaret George, Citigate Dewe Rogerson +44 (0)20 7638 9571
Email enquiries to Janis.Parks@tnsofres.com
Notes to editors
Taylor Nelson Sofres
Through its international network of more than 150 offices in over 40
countries, Taylor Nelson Sofres provides market information services in over
80 countries to national and multi-national organisations. It is ranked as
the fourth largest market information group in the world.
Competitive Media Reporting (CMR)
Competitive Media Reporting (http //www.cmr.com) was formed in 1992 by
combining several advertising tracking and broadcast proof-of-performance
companies. Since then, it has evolved from a data collection and printed
reports company to an information solutions company, providing advertising
information across 15 media.
Today, CMR tracks over US$65 billion in advertising and more than 100 million
advertising occurrences a year with a database covering more than 900,000
brands. The company serves the following market segments advertising
agencies, advertisers, broadcast television networks and stations, syndicated
television services, cable television network services, radio services,
consumer and business-to-business magazines, newspapers and outdoor
By offering unique competitive advertising information and analysis of
critical importance to clients, CMR has cultivated a loyal customer base that
includes blue chip media, communications and fmcg companies such as Bloomberg,
Conde Nast, Coca-Cola, Financial Times, Grey Advertising, Interpublic Group,
MCI Corp and The New York Times.
More than 600 specialists gather data at state-of-the-art facilities in New
York, Pennsylvania, Virginia and Missouri. After the data is collected, CMR
adds proprietary classifications to harmonise all data across various media
segments. It has developed a uniform brand classification system that is now
used throughout the industry to track individual brands across all media.
The company has over 700 full-time employees.
CMRinteractive, a division of CMR, collects advertising information on the web
at regular intervals using automated crawler applications that search
throughout a specified list of web sites. The data is combined with rate
information on the cost of advertising, producing analysis of expenditure by
an advertiser or advertising revenue generated on a web site. This information
is primarily used for competitive analysis by advertising agencies and can
provide insight from a brand, industry or web site perspective. The business
combines internet data with CMR's traditional media data, to provide
comprehensive analyses of advertising expenditure. It is the only company in
the market to own historical data.
CMRinteractive's customer base is split between advertising
agencies/advertisers and new media companies, including BBDO, J. Walter
Thompson, Saatchi, America Online, DoubleClick, Times Warner and Yahoo!