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Interactive Gaming (IGH)


Wednesday 29 March, 2006

Interactive Gaming

Launch of Premier Bet website

Interactive Gaming Holdings PLC
29 March 2006

Press release                                                     29 March 2006

                        Interactive Gaming Holdings Plc

                            ('IGH' or 'the Group')

                IGH launches re-branded website for Premier Bet

Interactive Gaming Holdings Plc, the online sports betting and gaming operator,
announces that it has successfully launched the re-branded website for Premier

Interactive Gaming Holdings acquired Premier Bet, a fixed odds bookmaker based
in London, in August 2005 for a total consideration of £1.2 million.  Founded in
2002, Premier Bet is a leading exponent in offering a competitive range of
betting options on football.  Premier Bet's customers have the ability to bet
across a wide range of markets, including traditional fixed odds, Asian
Handicaps, Unders & Overs, Outrights and Specials.

Customers can now place bets on several new sports offered on the Premier Bet
website, including Horse Racing, US Sports, Rugby Union and League, Cricket,
Tennis, Darts and Snooker.  Soon to be offered sports include Golf, Speedway,
Cycling and Boxing.

The Premier Bet website has now been fully migrated towards the Orbis Technology
platform with all back office administration functions managed from a central
location.  This improved infrastructure will optimise efficiencies across all
betting channels.

Commenting on the launch, Thomas Taule, Chairman and Chief Executive of
Interactive Gaming Holdings, said:  'I am delighted to announce the re-launch of
our Premier Bet website which demonstrates our commitment to growing our sports

As stated in our preliminary results, we are looking at ways to expand Premier
Bet's geographical reach.  To support this growth, we will shortly add multiple
languages to Premier Bet's website.'

For further information:
Interactive Gaming Holdings Plc
Thomas Taule, Chairman and Chief Executive             Tel: +44 (0) 207 745 6273
[email protected]                                                

Media enquiries for Interactive Gaming Holdings Plc:
Chris Lane / Franziska Bohnke                          Tel: +44 (0) 20 7398 7700
[email protected]                   

Notes to Editors

Interactive Gaming Holdings plc is a leading online sports betting and casino
operator listed on the AIM market of the London Stock Exchange.

IGH provides its customers with a complete gaming experience offering seamless
integration between traditional sports betting and its casino products.

The Group's strategy is to enhance organic growth by focusing on selective
value-enhancing acquisitions within the online sports betting and gaming
sectors.  In addition to IGH's existing customer base, the Company is actively
pursuing, under revenue share agreements, white-label opportunities with
significant brand names.

To date, IGH has made two acquisitions, namely Heathorns, the world's oldest
established bookmakers in March 2005, and Premier Bet, a fixed odds bookmaker
based in London, in August 2005.

Further information on Interactive Gaming Holdings can be found at

                      This information is provided by RNS
            The company news service from the London Stock Exchange                                                                                                                                                                                                  

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