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Taylor Nelson Sofres (TNS)

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Thursday 08 November, 2001

Taylor Nelson Sofres


Taylor Nelson Sofres PLC
8 November 2001

             Taylor Nelson Sofres expands media tracking services

Taylor Nelson Sofres, a world leader in market information, has agreed to
acquire the business and assets of Theatrical Entertainment Services, Inc. and
its sister company RapidChek Reporting, Inc. (together TES), the largest US
supplier of box office verification and cinema tracking services to the film
industry and cinema operators. The initial cash payment is £25.9 million
(US$36.8 million).

TES provides a wide range of critical, time-sensitive syndicated services.
These include cinema attendance figures and box office verification, film
trailer and on-screen advertising monitoring, together with auditing of
in-cinema advertising materials and promotions. Clients include studios such
as Walt Disney, Universal, Warner Brothers, MGM/UA, Sony Pictures and
Dreamworks SKG, as well as Screenvision Cinema Network, the leading on-screen
advertising company in the US. Contracts are generally long term and

Founded in 1986, TES is based in Los Angeles, California and has access to a
field force operating across the US and Canada. Turnover for the year ended 31
December 2000 was US$9.9 million with EBIT of US$5.3 million and net assets as
at that date were US$1.1 million. Dependent upon the achievement of demanding
earnings performance targets, relating to the ongoing performance of the US
business and geographic expansion, deferred cash payments may be made in the
years from 2002 to 2007. The maximum consideration payable, including the
initial cash payment, will not exceed £52.0 million. Completion, which is
dependent upon obtaining Hart Scott Rodino approval, is expected within the
next few weeks.

TES will operate as a division of Taylor Nelson Sofres' CMR, the largest
provider of strategic advertising tracking services in the US. The current
owner and CEO, Thomas Steven Perakos, who founded the company, will continue
to run it and will take responsibility for expanding its operations worldwide.
Other key management will also remain with the business.

Commenting on the acquisition, Chief Executive Mike Kirkham said: 'We are
delighted to be purchasing the market leader in cinema monitoring, which is an
excellent fit with CMR and adds to the media we cover in the US. This high
quality company provides the data that is accepted as the industry standard.
This move is in line with our strategic aim of increasing the group's range of
higher margin, syndicated services.

'We will gain added value by providing cinema advertising tracking to our
existing customer base of agencies and advertisers. In addition, we have the
opportunity to deliver CMR's TV trailer tracking and verification to the TES
customer base.'

Thomas Perakos, CEO of TES, adds: 'We have identified considerable potential
for expanding our services through the international growth of our core
businesses. Our clients, who now distribute their films worldwide, have been
encouraging us to expand into Europe and other markets, where the
comprehensive, time-sensitive cinema monitoring services in which we
specialise are not currently available. We were looking for the best partner
who could help us to achieve our international ambitions speedily and
successfully. With its powerful international network and local media
monitoring experience, Taylor Nelson Sofres is the ideal match.

'In association with five of the leading major distributors, we will start in
the UK on November 16, day and date with the eagerly awaited worldwide opening
of 'Harry Potter and the Philosopher's Stone'.'


For further information, please contact:

Mike Kirkham, Chief Executive

44 (0)20 8967 4022

Janis Parks, Investor Relations Manager

+44 (0)20 8967 1584

Margaret George, Citigate Dewe Rogerson

+44 (0)20 7638 9571

Email to: [email protected]

Note to editors

About Taylor Nelson Sofres

Through its international network in more than 50 countries, Taylor Nelson
Sofres provides market information services in over 80 countries to national
and multi-national organisations. It is ranked as the fourth largest market
information group in the world. Further information on Taylor Nelson Sofres is
available from the corporate website:

About CMR

CMR offers strategic advertising intelligence to advertising agencies,
advertisers, broadcasters and publishers. The company's tracking technologies
collect occurrence and expenditure data, as well as the creative executions of
over 900,000 brands across 15 media in the US. For further information, visit

a d v e r t i s e m e n t