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Flying Brands Ltd (FBDU)

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Thursday 30 November, 2000

Flying Brands Ltd

Product Launch

Flying Brands Limited
30 November 2000



                    FLYING BRANDS LIMITED
                                                            
   Gardening Direct beds down new hardware and accessories
             offering and announces increase in sales 
              to its database for the Autumn Season
                              
                              
Gardening Direct, the horticultural mail order division of
Flying Brands Limited, the mail order and database marketing
company, is launching a new gardening hardware and
accessories range in January.

Gardening Direct successfully tested the new product lines,
which complement its traditional plug plant, ready plant and
super plant range, with its customers during its key Autumn
season.  The favourable reaction of customers to the new
mail order range helped grow sales to Gardening Direct's
database by 18%.

The new range includes fertiliser, mini greenhouses and
planters and the full 16-page colour catalogue will be sent
to customers in January 2001, as part of Gardening Direct's
Spring season.

Tim Boden, Marketing Director of Flying Brands Limited, said
'In Gardening Direct we have a premier brand.  By extending
our range to include accessories and hardware products, we
are ensuring that our 1.3 million customers can rely on us
to deliver direct to their door a complementary range of
quality products to make their gardens flourish.'


For furher information, please contact:

Flying Brands Limited                   01376 575010
Tim Boden

Grandfield                              020 74174170
Clare Abbot


                                                                                
                                                         

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