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East Imperial PLC (EISB)


Friday 27 August, 2021

East Imperial PLC

New Supply Agreements

RNS Number : 0046K
East Imperial PLC
27 August 2021




27 August 2021


East Imperial PLC


("East Imperial" or the "Company")



● New agreement to supply Woolworths-owned Countdown and Foodstuffs

● New partnership with Metcash, one of Australia's largest wholesalers

East Imperial, the global purveyor of ultra-premium beverages, is pleased to announce a series of significant new supply agreements across Australia and New Zealand.


Under an agreement with Woolworths New Zealand, East Imperial will supply its range of premium mixers to Countdown stores across New Zealand.


In a separate agreement, Foodstuffs, New Zealand's largest supermarket chain, has also agreed to stock East Imperial's beverages in all of its New World supermarkets across New Zealand's South Island, in addition to the outlets already supplied on the North Island.


Both these agreements provide a step-change in East Imperial's off-trade offering and will now take the total number of retailers supplied across the region to over 1000 outlets. This includes the recently announced agreement to supply 245 Dan Murphy's stores, one of Australia's largest and most-respected alcoholic beverage retailers.


In addition, East Imperial is also pleased to have secured an agreement with Metcash, one of Australia's largest wholesalers, to stock the Company's range of beverages providing access and brand visibility to independent retailers across Australia. Metcash supplies and supports more than 10,000 independent retailers and over 90,000 wholesale customers across the food, grocery, liquor and hardware industries.


Tony Burt, CEO & Founder of East Imperial, said:


"This is a significant step forward for East Imperial as we look to accelerate our retail offering, a core element of our growth strategy. I'm delighted that since our listing in July we have added over 600 outlets across Australia and New Zealand. The team continues to work on similar placements throughout the wider Asia Pacific and US regions."


For more information on East Imperial, please visit




MHP Communications

Peter Hewer +44 (0) 770 9326 261

Rachel Mann  +44 (0) 758 5301 464

[email protected]  





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