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Taylor Nelson Sofres (TNS)

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Wednesday 13 October, 1999

Taylor Nelson Sofres

Acquisition Agreement

TAYLOR NELSON SOFRES PLC
13 October 1999

Taylor Nelson Sofres strengthens presence in growing Telecoms sector


Taylor  Nelson  Sofres,  one  of  the  world' s  leading  market  information
companies,  announces  that  it  has reached  agreement  to  acquire  INDETEC
International, Inc. (INDETEC), a key supplier of market information to the US
telecommunications industry.

Completion  is  dependent  upon  certain conditions  being  satisfied,  which
include  obtaining  Hart  Scott Rodino approval.   Taylor  Nelson  Sofres  is
confident  that  the transaction will be completed in the fourth  quarter  of
1999.   INDETEC's turnover in 1998 was $13.7 million and net  assets  at  31
December 1998 were $3.36 million.

INDETEC,  together with its subsidiary PNR & Associates, is one of the  major
suppliers  of  syndicated  and  customised  market  information  to  telecoms
companies, principally in the US but also in other regions.  It is managed by
two  of  the foremost experts in the field, Rick Emmerson and Paul Rappoport,
who  were  among  the first to recognise the potential for  providing  market
information to the telecoms industry, following deregulation.  Both men  have
unparalleled  reputations  in the telecoms arena and  will  remain  with  the
business, to develop it as an international force within the group.

Clients  include most of the key names in the US telecoms industry,  such  as
AT&T, Bell Atlantic, Bell South, GTE, MCI and Sprint.

Rick Emmerson the President and CEO of Indetec, said:'The
merger of INDETEC into TNS marks the beginning of  a  new
level  market  research  capability  in  the  information
industries.    There   now  exists  the   capability   of
integrating  information about buying  behaviour,  market
trends, competitive behaviour, and the complex rules  and
regulations that govern communications.  This information
will  be positioned to become the worldwide standard  for
achieving market success in the Telecommunications sector
in  the age of the 'information revolution.'  We are very
proud to join TNS to lead this significant change.'

Pierre  Weill,  Taylor Nelson Sofres  Managing  Director,
said: '  This acquisition reinforces the group's position
as  a  major player in the telecoms sector.  INDETEC  and
PNR have built up a significant reputation with the major
US   telecoms   companies.   Furthermore   their   unique
expertise  and  quality  branded research  products  have
application around the world and we will use  the  Taylor
Nelson  Sofres  network  and resources  to  realise  this
potential.  INDETEC's skills are also ideally  suited  to
the  cable TV and energy/utilities industries,  where  we
already have sector presence.'

For further information, please contact:
Pierre Weill, Managing Director                    +33 (0) 1 40 92 44 02

Bruce Shandler, CEO, 
Taylor Nelson Sofres Intersearch                   +1 215 442 9609

Rick Emmerson, CEO, INDETEC                        +1 619 755 3858

Margaret George, Citigate Dewe Rogerson            +44 (0) 171 638 9571


Note to editors

Through  its  international  network  of  more  than  100
offices  in  over  35  countries,  Taylor  Nelson  Sofres
provides market information services in over 80 countries
to  national  and  multi-national organisations.   It  is
ranked as the fourth largest market information group  in
the world.


About INDETEC

INDETEC International, Inc. was incorporated in 1995  and
subsequently purchased Strategic Information  Management,
Inc.  and  PNR  &  Associates.  Its  areas  of  expertise
include  industry  deregulation, privatisation,  customer
behaviour  and  attitudes, cost analysis and  allocation,
demand forecasting and profitability measurement.

INDETEC's software programmes allow telecoms companies to
make  informed business decisions by overlaying  specific
customer revenues against the related service cost.   One
of  INDETEC's products has recently been accepted by  the
US  Government's Federal Communications Commission as the
official  basis for regulatory monitoring of the telecoms
industry.   PNR  &  Associates'  syndicated  reports  are
increasingly  being  used  to  monitor  attitudinal   and
behavioural   information,   as   well   as    collecting
comprehensive   data  on  the  activities   of   telecoms
consumers.