Information  X 
Enter a valid email address

Bidstack Group PLC (BIDS)


Wednesday 17 November, 2021

Bidstack Group PLC

Bidstack expands its portfolio with Dovetail Games

RNS Number : 6032S
Bidstack Group PLC
17 November 2021


17 November 2021

Bidstack Group Plc

("Bidstack" or the "Company")

Bidstack expands its portfolio of simulation games with Dovetail Games


Bidstack Group Plc (AIM: BIDS), the native in-game advertising group, is pleased to announce the addition of three new and exclusive titles from Dovetail Games , the award winning developer and publisher of market leading simulation entertainment software, based in Kent, UK, to its portfolio of simulation games. Their simulation games that faithfully recreate real world situations, which are available across PC and Console, are played in key markets including the UK, USA and Germany and bring digital hobbies to life for passionate enthusiasts in more than 100 countries around the globe.


The new partnership will see Bidstack deliver seamless branded experiences into these virtual environments and create a new revenue stream for Dovetail Games while respecting the player experience by maintaining the authenticity of their titles.

The three titles
Train Simulator 2022 , Train Sim World 2 and Bassmaster Fishing 2022 , are ideal environments to host non-intrusive in-game ads as they feature natural spaces and surfaces where players would expect to see advertising in their daily lives such as on train liveries, platform billboards and around competitive fishing competitions, reflecting the real-world experience.

Train Simulator 2022 (PC only, where the player interacts as the train) and Train Sim World 2 (available on PC and Console, where the player is the driver and can move around the world) are considered by some to be the ultimate hobby games for enthusiasts looking to take control of authentic, licensed locomotives on high-speed services, long freight hauls and even international real-world routes. The games are built on the Unreal Engine, offering incredible graphical fidelity and new levels of realism thanks to Dovetail's proprietary SimuGraph® vehicle dynamics engine.

The third title added to Bidstack's portfolio is Bassmaster Fishing 2022, which launched on October 28th 2021. The game brings the thrill of competitive big bass fishing to eight real-world venues including the Sabine River, Lake Ray Roberts and St. John's River. Players can compete as 10 Elite Series professionals as they fight it out to achieve angling immortality and win the Bassmaster Classic. Also powered by the Unreal Engine, players are able to lose themselves in beautiful environments and the immersive world of Bassmaster Fishing.

The new titles expand Bidstack's simulation vertical following the recent partnership with Tangent Interactive and demonstrate the appetite from innovative publishers to take their in-game realism to a whole new level with thoughtful and immersive in-game advertising.


Gemma Johnson-Brown, Chief Operating Officer at Dovetail Games, said:

"I am excited to bring this next level of authenticity to our games. Our players are passionate enthusiasts who enjoy spending their time in the worlds we have created and this partnership will bring real world brands into these worlds, adding another layer of detail into the simulation for us."

Antoine Jullemier, Head of Supply at Bidstack added:

"These beautiful photo-realistic environments offer seamless placements for branding that enhance the gaming experience through the implementation of our technology. The opportunity to reach passionate enthusiasts through the Dovetail Games portfolio is an effective way for brands to extend their real-life sponsorships into the virtual realm."




Bidstack Group Plc

James Draper, CEO


via Buchanan

SPARK Advisory Partners Limited (Nomad)

Mark Brady / Neil Baldwin / James Keeshan

+44 (0) 203 368 3550

Stifel Nicolaus Europe Limited (Broker)

Fred Walsh


+44 (0) 20 7710 7600

Buchanan Communications Limited

Chris Lane / Stephanie Watson / Kim van Beeck

[email protected]


+44 (0) 20 7466 5000

About Reach announcements

Reach is an investor communication service aimed at assisting listed and unlisted (including AIM quoted) companies to distribute media only/non-regulatory news releases such as marketing messages, corporate and product information into the public domain. An RNS Regulatory announcement is required to be notified under the AIM Rules for Companies.


Notes to editors

About Bidstack

Bidstack is an advertising technology company which provides dynamic, targeted and automated native in-game advertising for the global video games industry across multiple platforms. Its proprietary technology is capable of inserting advertisements within video games.  Bidstack's customers are games publishers and developers (on the supply side), and advertising agencies, brands and media-buying platforms (on the demand side). 

About Dovetail Games

Dovetail Games is an award-winning developer and publisher of market-leading simulation entertainment software, based in Kent, UK.

Dovetail Games craft digital hobbies for passionate enthusiasts and sell these in more than 100 countries across the globe. These hobbies come in the form of simulation experiences that faithfully recreate real world situations and put players at the heart of the action.




This information is provided by Reach, the non-regulatory press release distribution service of RNS, part of the London Stock Exchange. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact [email protected] or visit

Reach is a non-regulatory news service. By using this service an issuer is confirming that the information contained within this announcement is of a non-regulatory nature. Reach announcements are identified with an orange label and the word “Reach” in the source column of the News Explorer pages of London Stock Exchange’s website so that they are distinguished from the RNS UK regulatory service. Other vendors subscribing for Reach press releases may use a different method to distinguish Reach announcements from UK regulatory news.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy.

a d v e r t i s e m e n t