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Taylor Nelson Sofres (TNS)

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Tuesday 30 January, 2001

Taylor Nelson Sofres


Taylor Nelson Sofres PLC
30 January 2001

                   Taylor Nelson Sofres extends global network
Taylor Nelson Sofres, one of the world's leading market information groups,
has agreed to acquire MDC Research Group Oy (MDC), for a cash consideration of
EUR 50.5 million (£31.8 million).  The market leader in Finland, MDC also has
significant operations in Russia and the Baltic countries.  This acquisition
continues Taylor Nelson Sofres strategy of reinforcing its global position in
the provision of market information services.

Founded in 1945, MDC's main strength lies in the media sector.  It operates
extensive syndicated media services, including television, radio and web
audience measurement, national readership surveys and multi-media tracking
across the region, as well as monitoring advertising expenditure and measuring
advertising effectiveness.  MDC also offers a full range of market information
services, specialising particularly within the industry sectors of fmcg,
telecoms, financial services, automotive and opinion research.  In 2000, it
extended its operations into the healthcare sector.  The group has well-
established client relationships with the leading local companies and the
multinationals active in the region.

With over 650 employees, MDC's EBITDA for the year ended 31 March 2000 was
EUR 3.6 million (£2.3 million) on turnover of EUR 30.7 million (£19.3 million)
and net assets at that date were EUR 5.7 million (£3.6 million).  Those net
assets included debt of EUR 9.1 million (£5.7 million), which will be settled
as part of the cash consideration.  Over 50 per cent of turnover was obtained
from continuous research.  Completion is subject to approval from the Finnish
competition authorities, which is expected within a month.  The senior
management team will remain with the business.

Commenting on the acquisition, Tony Cowling, Chairman of Taylor Nelson Sofres,
said: 'This move provides us with a strong base in the Russian market, which
we believe has significant growth potential, as well as other developing
economies in the region.  It brings to the group the local expertise that will
be so vital in taking advantage of that growth.  We are acquiring the market
leader in Finland, complementing our leading position in Denmark and Norway
and creating the largest group of market information companies in the Nordic

'MDC's market leading position in media measurement in all its countries of
operation reinforces our media monitoring expertise in Europe and the US and
offers further potential for us to develop this growing sector on an
international basis.

'We have worked with MDC for many years through the Gallup International
Association and we are well aware of the expertise and professionalism of its
management.  Bringing MDC into Taylor Nelson Sofres has been a long-term
ambition and we are very pleased to welcome this highly respected company into
our group.

Jouko Jokinen, CEO of MDC said, 'Having built up a strong position in our
chosen markets, we can now offer our clients the benefits of access to the
Taylor Nelson Sofres global network and range of world-leading branded
solutions.  We also gain the opportunity to market the products we have
developed on an international scale and to strengthen our expertise in our
specialist sectors.'

For further information, please contact:
Tony Cowling, Executive Chairman                  +44 (0)1372 803 403
Janis Parks, Investor Relations Manager           +44 (0)20 8967 1584
Margaret George, Citigate Dewe Rogerson           +44 (0)20 7638 9571

Email to:  [email protected]

Note to editors

Taylor Nelson Sofres

Through its international network in more than 45 countries, Taylor Nelson
Sofres provides market information services in over 80 countries to national
and multi-national organisations.  It is ranked as the fourth largest market
information group in the world.   Further information on Taylor Nelson Sofres
is available from the corporate website

a d v e r t i s e m e n t