JSC Bank of Georgia announces its move to new Headquarters, the launch
of its new website and its brand restyling
Bank of Georgia
JSC Bank of Georgia announces its move to new Headquarters, the
launch of its new website and its brand restyling
JSC Bank of Georgia (LSE: BGEO) (the “Bank”), the leading bank in
Georgia announced that it has completed its brand restyling which has
been carried out in order to update the Bank’s corporate brand. The new
corporate-endorsed brand architecture unites the group’s banking
sub-brands such as retail banking, corporate banking, wealth management
and Solo brand and the group’s non-banking businesses under one
umbrella, while retaining the Bank’s well-established logo which
incorporates the Bank's signature orange lion.
A new slogan, rolled out as part of the brand restyling campaign, “Feel
the Future” conveys the Bank’s innovative corporate spirit and the
Bank’s ambition to be ahead of its competitors by offering new products
and services and support for its clients by financing their respective
needs that will shape their future.
The Bank also announces the launch of its new-look corporate website,
which has been redesigned to reflect the Bank’s brand restyling.
Relevant changes to the website include improving the ease of navigation
through the website in order to provide simple and relevant information
to the Bank’s wide-ranging customers and shareholders.
The Bank's brand restyling and the launch of its new website coincide
with the Bank's move to its new HQ in November 2011. Constructed in
1975, the former Ministry of Highway Constructions building is a
recognised landmark of Soviet-era Architecture. The Bank believes that
the new building will meet the growing needs of its business and provide
professional facilities for the Bank’s clients and employees.
Approximately 600 employees of the Bank, including back-office staff
previously spread across 12 offices rented by the Bank in Tbilisi, will
now relocate to the new HQ and will be able to take advantage of its
14,881 square meters of modern and professional facilities. The
President of Georgia was a special guest at the opening ceremony of the
Bank’s new HQ.
“The Bank’s new brand concept, new website and new headquarters
symbolise its continued development as we enter the future and the
growing role of Bank of Georgia as the leading bank in the country. The
Bank has played an important part in the rapid growth of the Georgian
economy in recent years and the opening of our new headquarters not only
reflects our confidence in the country’s prospects but also brings
immediate benefits, as we consolidate our locations to improve
efficiency and reduce our rental costs”, commented Irakli Gilauri,
Chief Executive Officer.
About Bank of Georgia
Bank of Georgia is the leading Georgian bank, based on total assets
(with a 36% market share), total loans (with a 36% market share)
and client deposits (with a 34% market share) as of 30 June 2011, all
data based on standalone financial information filed by banks in Georgia
with the National Bank of Georgia. The Bank offers a broad range of
corporate banking, retail banking, wealth management, brokerage and
insurance services to its clients.
Bank of Georgia has, as of the date hereof, the following credit
Standard & Poor’s
‘B1/NP’ (FC) & ‘Ba3/NP’ (LC)
For further information, please visit www.bog.ge/ir
Chief Executive Officer
Head of Investor Relations
+995 322 444 109
+995 322 444 256
This news report is presented for general informational purposes only
and should not be construed as an offer to sell or the solicitation of
an offer to buy any securities.