Taylor Nelson Sofres PLC
26 February 2007
26 February 2007
TNS acquires Cymfony in US
TNS Media Intelligence extends digital capability
in the area of consumer-generated media
Taylor Nelson Sofres plc (TNS), today announces the acquisition of Cymfony, Inc
(Cymfony), a leading provider of measurement and analysis of traditional and
online media. Cymfony will become part of TNS Media Intelligence (TNS MI), the
leading provider of strategic advertising information, media tracking and
The acquisition combines Cymfony's expertise in tracking and analysis of
traditional and online media, such as blogs and social networks, with TNS MI's
advertising intelligence services. It will allow TNS MI to be first in the
market to offer analysis of consumer generated media combined with advertising
David Lowden, Chief Executive of TNS, said, "The growth in importance of blogs,
social networking sites and digital media is remarkable. As consumer generated
media becomes more mainstream, our clients require greater insight into the
overall media measurement mix. Cymfony is recognised as a market leader in this
space, enabling us to provide greater insight into consumer behaviour. Cymony's
expertise will not only benefit our Media Intelligence clients internationally,
but also has the potential to be used in other sectors across our network."
Based in Boston, Massachusetts, Cymfony was founded in 1996 and employs 56
people. As at 31 December 2005, Cymfony had gross assets of $5.5 million.
For further information, please contact:
Janis Parks, Head of Investor Relations +44 (0)20 8967 1584
Lucie Anne Brailsford, Brunswick +44 (0)20 7404 5959
Cymfony is the innovator in combining traditional and social media research and
analysis, helping organizations extract insights into consumer behaviours and
emerging market trends by monitoring, measuring and analyzing consumer generated
and traditional media. Combining a powerful automated analysis with expert human
interpretation, Cymfony provides products and services that deliver intelligence
on consumer preferences, competitor strengths and weaknesses, and other
information critical to a company's reputation, brands, products and employees.
Cymfony works with marketing, research and PR professionals worldwide in
industries including automotive, healthcare, technology, consumer packaged
goods, and financial services. Cymfony offers a range of packaged services that
address areas such as social media strategy, consumer opinions and trends,
customer satisfaction, PR measurement, and reputation management.
TNS is a market information group:
• The world's largest provider of custom research and analysis
• A leader in political and social polling
• A major supplier of consumer panel, media intelligence and internet, TV
and radio audience measurement services.
TNS operates across a global network in over 70 countries, allowing us to
provide internationally consistent, up-to-the-minute and high quality
information and analysis.
The group's employees deliver innovative thinking and excellent service to local
and multi-national clients worldwide. In the custom business, they combine
in-depth sector knowledge with expertise in the areas of new product
development, positioning and segmentation research, brand and advertising
research and stakeholder management.
TNS' strategic goal is to be recognised as the global leader in delivering value
added information and insights that help our clients to make more effective
TNS is the sixth sense of business.
This information is provided by RNS
The company news service from the London Stock Exchange