Taylor Nelson Sofres PLC
19 February 2007
For immediate release 19 February 2007
TNS ACQUIRES IN-STORE MARKET RESEARCH SPECIALIST, SORENSEN ASSOCIATES
Taylor Nelson Sofres plc (TNS), a world leader in market information, today
announces an acquisition in the United States to support the expansion of its
successful shopper research business. TNS has also created a global practice,
TNS Retail and Shopper Insights, to meet growing demand for more sophisticated
shopper research and consultancy services that can be delivered consistently
across multiple markets.
TNS has acquired Sorensen Associates, "The In-store Research Company(R)"
(Sorensen), which specialises in understanding shopper behaviour at the point of
purchase. Sorensen's revenue for the twelve months ended 30 September 2006 was
US$5.0 million and gross assets at that date were US$2.0 million.
TNS has established a new global practice - TNS Retail and Shopper Insights. TNS
custom operations bring significant experience in understanding brands and
consumer motivation, while TNS Worldpanel provides the industry standard for the
continuous measurement of consumer purchasing and behaviour. TNS will combine
these long-established services with Sorensen's knowledge of shopper behaviour
in-store. In this way, it will be able to offer insights into the full spectrum
of the "shopper journey" - before shoppers enter a store, as they walk through
the store, at the point of purchase, and after they have selected a product for
David Lowden, Chief Executive of TNS, said: "Retailers and manufacturers feel
their needs are not being met by current shopper research services. TNS has
responded by strengthening its offering, allowing us to service the needs of the
many large companies that are forming 'shopper insight' groups. Sorensen has
created excellent tools for the US market, which we can take across our global
network. We have also gained a talented business head - Herb Sorensen, Founder &
CEO - whose expertise will be of considerable benefit to TNS."
For further information, please contact:
Janis Parks, Head of Investor Relations +44 (0)20 8967 1584
Lucie Anne Brailsford, Brunswick +44 (0)20 7404 5959
Email to: Janis.Parks@tns-global.com
TNS is a market information group:
• The world's largest provider of custom research and analysis
• A leader in political and social polling
• A major supplier of consumer panel, media intelligence and internet, TV
and radio audience measurement services.
TNS operates across a global network in over 70 countries, allowing us to
provide internationally consistent, up-to-the-minute and high quality
information and analysis.
The group's employees deliver innovative thinking and excellent service to local
and multi-national clients worldwide. In the custom business, they combine
in-depth sector knowledge with expertise in the areas of new product
development, positioning and segmentation research, brand and advertising
research and stakeholder management.
TNS' strategic goal is to be recognised as the global leader in delivering value
added information and insights that help our clients to make more effective
TNS is the sixth sense of business.
About Sorensen Associates
Sorensen Associates is "The In-store Research Company(R)". It captures shopper
behaviours, motivations and perceptions at the point of purchase. Sorensen
Associates specialises in telling retailers and suppliers how well products or
packages perform in the retail environment, what shoppers truly value, how they
shop in store, and how to maximise the real estate and resources of a store.
This information is provided by RNS
The company news service from the London Stock Exchange