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Taylor Nelson Sofres (TNS)

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Wednesday 08 November, 2000

Taylor Nelson Sofres


Taylor Nelson Sofres PLC
8 November 2000

           Taylor Nelson Sofres acquires US market monitoring company

Taylor Nelson Sofres, a world leader in market information, announces that it
has reached agreement to acquire the assets of Wallace Marx & Associates, the
leading US supplier of competitive information on coupon promotion activity,
for a cash consideration of US$15 million.  A potential further payment of no
more than US$15 million is payable in the period to 2003, dependent on
stringent performance criteria.

The Minneapolis-based company will be run as a division of CMR, the largest
provider of advertising tracking services in the US, which joined the Taylor
Nelson Sofres group in June 2000. The company's founder Wallace Marx, together
with other key personnel, will remain with the business for at least the next
three years.

Wallace Marx provides syndicated database research and competitive
intelligence services related to coupon promotions, primarily for fmcg
companies.  During 1999, the company audited over 270 billion coupons,
averaging over 5.2 billion per week.  As well as tracking promotions, it
reviews new marketing activity and has recently introduced new services for
pre-testing of couponing and other direct marketing.  It also tracks internet
and loyalty card couponing and uses the internet for data delivery.  Its
subscription-based service is sold to nearly all the major consumer packaged
goods companies in the US, including General Mills, Kraft, Colgate and Procter
& Gamble.  Contracts are generally of at least 12 months duration.

Founded in 1982, and now employing 45 people, Wallace Marx holds a wealth of
back data.  Its profit before tax for the year ending 31 December 1999 was
US$2.7 million on turnover of US$6.4 million and it had net assets at that
date of US$2.1 million.

Pierre Weill, Managing Director of Taylor Nelson Sofres, said: 'Wallace Marx,
the pre-eminent US company in its field, is a superb fit with CMR.  Through
the provision of critical data and analysis on below the line promotional
activities, it adds a completely new and increasingly important segment to the
company's services.  By merging media and promotional data, we will be able to
provide a complete picture of competitive marketing activities to an enlarged
portfolio of clients.'

For further information, please contact:
Tony Cowling, Executive Chairman                  +44 (0)1372 803 403
Janis Parks, Investor Relations Manager           +44 (0)20 8967 1584
Margaret George, Citigate Dewe Rogerson           +44 (0)20 7638 9571

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Note to editors
Through its international network in more than 40 countries, Taylor Nelson
Sofres provides market information services in over 80 countries to national
and multi-national organisations.  It is ranked as the fourth largest market
information group in the world.   Further information on Taylor Nelson Sofres
is available from the corporate website