Taylor Nelson Sofres PLC
20 March 2000
Taylor Nelson Sofres expands activities in Latin America
Taylor Nelson Sofres, a world leader in market information, announces that it
has entered into a joint venture agreement to develop its consumer purchase
panel operations across Latin America.
Taylor Nelson Sofres, The NPD Group, Inc. and The IBOPE group will jointly
own the new venture, Latinpanel, which will be the largest consumer purchase
panel in Latin America. Its initial operations will comprise the consumer
panels currently operated by the three companies in Argentina, Brazil and
Chile, covering almost 10,000 households. In 1999, the combined turnover of
these three panels was US$9.4 million*. Plans are in hand to extend the
venture's operations into other major Latin American markets.
Pedro Ros, head of Taylor Nelson Sofres Southern Europe and responsible for
the group's consumer panel operations in Latin America, will chair the board
of Latinpanel. The Managing Director will be Odair Bustamante, Managing
Director of IBOPE Brasil.
Commenting on this new venture, Pedro Ros said, 'All three companies have
experience in operating consumer panels in the growing Latin American market.
By pooling our knowledge and resources, we are well placed to develop our
current businesses in those three countries and also to expand the business
into other key economies in the region.'
Pierre Weill, Managing Director of Taylor Nelson Sofres, added, 'Our clients
are looking for consistent information on consumer purchasing habits at the
international level. This new venture allows us to extend our strong
European and Asian business into another important region.'
* Local currencies converted into US$ at the exchange rates prevailing at the
end of each month in 1999.
Completion of the agreement is dependent upon receiving approval from the
Brazilian regulatory authority, CADE, which is expected in the near future.
For further information, please contact:
Pedro Ros, Regional Head +34 93 581 94 07
Janis Parks, Investor Relations Manager +44 (0) 181 967 1584
Margaret George, Citigate Dewe Rogerson +44 (0) 171 638 9571
Note to editors
Taylor Nelson Sofres
Through its international network of more than 150 offices in over 40
countries, Taylor Nelson Sofres provides market information services in over
80 countries to national and multi-national organisations. It is ranked as
the fourth largest market information group in the world.
The group operates well-established continuous consumer purchasing panels in
a number of major European markets and has recently extended its coverage
into Asia, with panels in China, Korea, Taiwan and Thailand.
The IBOPE Group
Founded in 1942, IBOPE was Latin America's first market research institute
and is now the regions' largest and most diversified provider of information
for decision making in marketing, advertising, media business, politics and
government. The group has over 1,000 employees based in its head offices in
Sao Paulo and Rio de Janeiro, with branches in other Brazilian cities and
affiliates in several Latin American capitals.
The NPD Group
The NPD group is an international marketing information company headquartered
in Port Washington, NY. Founded in 1953, the firm specialises in tracking
consumer purchasing and behaviour and offers both custom research
capabilities and syndicated databases for more than 20 industries, as well as
research on and about the Internet. NPD has offices and affiliations in 36
countries, covering North and South America, Europe, Asia and Australia.