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Wednesday 06 May, 2009

Jadestone Networks and Betfair

Betfair to Join Jadestone's New Dice Network

STOCKHOLM, May 6 /PRNewswire/ --     Jadestone Networks, the Nordic-based owner
and operator of the
multiplayer gaming networks DiceArena and GamArena, today announced that
Betfair has agreed terms to become a distribution partner.

    Betfair will integrate to the DiceArena gaming network after the summer
where it will sit alongside existing Jadestone Networks' distribution
partners such as bwin, Nordicbet, PAF and Gala Coral. The DiceArena network
has seen steady growth since its hard launch in Q1 this year and together
with the GamArena network has helped Jadestone to record a year on year
increase in unique cash player numbers of an impressive 116%.

    "Betfair is very excited to reach agreement with Jadestone to offer their
DiceArena platform to our two million registered customers," said Steve Ives,
Managing Director of Betfair Games. "Betfair prides itself on offering its
customers choice, value and control and by giving them access to the
innovative multiplayer table games offered through DiceArena this will
enhance the customer experience even further."

    "We are very pleased to announce Betfair as a future partner on the
expanding DiceArena network," said Andrew Pegler, UK Director at Jadestone.
"We are proud of our existing partner portfolio and Betfair represents
another top tier operator keen to tap into our supply of next generation
multiplayer games."

    In partnering with Betfair Jadestone anticipates a significant increase
in the player liquidity levels of its DiceArena network that is already
benefitting from its strategy of creating robust iGaming networks and gaining
synergies from interconnecting their liquidity. Today across DiceArena and
GamArena Jadestone delivers multiplayer games to an online audience of well
over 2,000 simultaneous players and the company is set to announce more
distribution partners within iGaming that will boost these numbers further.

About Jadestone

    Jadestone is a leading developer of fully managed online game solutions.
From great games to secure backend, Jadestone delivers quality services to
both players and distribution partners. Jadestone's expanding portfolio of
products include the innovative DiceArena(TM) dice games network; the
acclaimed GamArena(TM) skill games network; Championship Manager Online(TM) -
the football management game; and several innovative mobile games.
Headquartered in Stockholm, Sweden, the company is privately owned and
funded. For more information about Jadestone and its products, please go to

About Betfair (

    The Betfair group of companies ('Betfair') offers a global portfolio of
gambling products and services. This includes the world's leading betting
exchange (a concept pioneered by Betfair), which is provided in the United
Kingdom. Betfair's other betting platforms include a bookmaking operation
provided from Malta and a second betting exchange in Australia.

    Separately, Betfair's established gaming products include Betfair Poker,
Betfair Casino and a number of exchange-enabled games. All of these are
offered from Malta.

    Betfair currently employs over 1,350 people, principally in London, Malta
and Tasmania and is a licensed gaming operation in the United Kingdom,
Australia, Malta, Italy, Austria and Germany.

    For more information please contact:
    Andrew Pegler
    UK Director, Jadestone Networks
    [email protected]

    Richard Bloch
    International PR Manager, Betfair
    [email protected]
    Phone: +00-356-2271-3062

    Melissa Ross
    Lyceum Media
    [email protected]


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