Form 8.3 - British Sky Broadcasting Group plc | Company Announcement

*A Private Investor is a recipient of the information who meets all of the conditions set out below, the recipient:

Obtains access to the information in a personal capacity;
Is not required to be regulated or supervised by a body concerned with the regulation or supervision of investment or financial services;
Is not currently registered or qualified as a professional securities trader or investment adviser with any national or state exchange, regulatory authority, professional association or recognised professional body;
Does not currently act in any capacity as an investment adviser, whether or not they have at some time been qualified to do so;
Uses the information solely in relation to the management of their personal funds and not as a trader to the public or for the investment of corporate funds;
Does not distribute, republish or otherwise provide any information or derived works to any third party in any manner or use or process information or derived works for any commercial purposes.

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(a) Identity of the person whose positions/dealings are being disclosed:	Lloyds Banking Group plc and its subsidiaries
(b) Owner or controller of interests and short positions disclosed, if different from 1(a):
(c) Name of offeror/offeree in relation to whose relevant securities this form relates: Use a separate form for each offeror/offeree	British Sky Broadcasting Group Plc
(d) If an exempt fund manager connected with an offeror/offeree, state this and specify identity of offeror/offeree:
(e) Date position held/dealing undertaken:	27 April 2011
(f) Has the discloser previously disclosed, or are they today disclosing, under the Code in respect of any other party to this offer?	NO

Class of relevant security:	Ord 50p
	Interests		Short positions
	Number	%	Number	%
(1) Relevant securities owned and/or controlled:	26,735,534	1.525%
(2) Derivatives (other than options):
(3) Options and agreements to purchase/sell:
TOTAL:	26,735,534	1.525%

Class of relevant security	Purchase/sale	Number of securities	Price per unit
Ord 50p	Sale	329	£8.335

Date of disclosure:	28 April 2011
Contact name:	Matthew Wilson
Telephone number:	0113 235 7729

Form 8.3 - British Sky Broadcasting Group plc

Date of disclosure:

Contact name:

Telephone number:

Companies

UK 100

Latest directors dealings

Class of relevant security in relation to which subscription right exists:
Details, including nature of the rights concerned and relevant percentages: