Information  X 
Enter a valid email address

TV Commerce Hldgs (EDL)

  Print      Mail a friend       Annual reports

Monday 07 November, 2005

TV Commerce Hldgs

Psychic TV expands to the US

TV Commerce Holdings PLC
07 November 2005

                            TV Commerce Holdings plc

                        'TV Commerce' or the 'Company'

            Launch of Your Destiny USA and Telephony Services in USA

TV Commerce (TVC), the AIM listed media and entertainment company, is pleased to
announce it has successfully launched Your Destiny Psychic Television in the
USA. Initially, four 30-minute shows have been produced and are being aired
throughout the USA on National Cable, on channels including Inspirational
Network, Oxygen and Country Music Television, which alone reaches 67.7 million
subscribers. The programs will also be aired on 24 major local channels covering
New York, New York; Denver, Colorado; Las Vegas, Nevada; Detroit, Michigan;
Chicago, Illinois; Houston, Texas; and Tampa, Florida.

The shows were produced at the Company's UK studios. They are hosted by Yasmin
Khan and Jemma Buckley and feature well known British psychic and medium Melayn

It is intended that revenues will be generated via psychic readings sold to
viewers on screen and paid for via credit card or premium rate SMS text
services. American viewer's call a freephone number which is then transferred to
the UK were a live operator will take details and arrange for a UK based psychic
to give a reading based on the amount of time purchased. The telephony
technology platform has been provided by our existing UK partner Stream Group
and the service is available 24 hours a day

LIVE 85588

Simultaneously with the television launch the Company is also pleased to
announce its entry into American premium rate text market, initially with the
psychic chat format. With immediate effect, cellphone users on Cingular
(including AT&T), Verizon, T-Mobile, Nextel and Boost can send a text message to
a psychic and receive an answer from a live psychic 24 hours a day without
using cable TV. Based on our UK traffic and market analysis the company would
expect at least 50,000 new messages per month to be generated. Setting up a USA
premium text service has been a complex procedure and has taken over 6 months,
and TV Commerce's partners Requestec have successfully overcome many barriers.
Starting other services such as text dating in the USA will not require us to
devote the same amount of time and resources again.

TV Commerce already owns 85588 short code in the UK and now owning the 85588
short code in the USA means the company can seamlessly promote the same text

Commenting on the USA launch Vince Stanzione CEO stated, 'We view the USA
as a very important market and our British Psychic Television offering will be
well received and pave the way to future expansion in the USA and outside of the
UK. Whilst the UK has been a good testing ground we have some amazing
opportunities to use our skills gained in both television and telephony in less
developed markets.'

For further information, please contact:

TV Commerce plc
Vince Stanzione                                 Tel: +44 (0) 1908 330 747

First City Financial Ltd
Allan Piper                                     Tel: +44 (0) 20 7436 7486
                                                     +44 (0) 7736 064 982

                      This information is provided by RNS
            The company news service from the London Stock Exchange