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Pelatro PLC (PTRO)

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Wednesday 19 February, 2020

Pelatro PLC

mViva New Contract Win

RNS Number : 3385D
Pelatro PLC
19 February 2020



19 February 2020

Pelatro Plc


("Pelatro" or the "Group")


mViva New Contract Win



Pelatro Plc (AIM: PTRO), the Multichannel Marketing Hub software specialist, today announces that an existing customer has bought two new modules and a bundle of Change Requests. This deepens the engagement between that customer and Pelatro, while Pelatro adds more value to the operations of the telco.


Pelatro has consistently developed and launched new modules for its flagship mViva Contextual Marketing Platform. This is necessitated by the evolution of the industry and the constant innovation by Pelatro to future proof its offerings, while maintaining significant differentiation with competition. Furthermore this differentiation improves client retention and increases the likelihood of cross-selling and up-selling within its customer base.


Commenting on the win, Subash Menon, the Managing Director, CEO and Co-Founder of Pelatro Plc said: "Pelatro has always been able to identify the emerging needs of the industry in general and our customers in particular. This is critical to maintain product differentiation and to be a leading player in our space. Further, this approach ensures that we continuously add value to the business operations of our customers, are able to cross-sell new products, thereby deepening the relationship."



For further information contact:


Pelatro Plc

Subash Menon, Managing Director

c/o finnCap

Nic Hellyer, Finance Director

finnCap Limited (Nominated Adviser and Broker)

+44 (0)20 7220 0500

Carl Holmes/Kate Bannatyne/Matthew Radley

Tim Redfern/Camille Gochez/Tim Harper (ECM)



The person who arranged for the release of this announcement on behalf of Pelatro Plc was Nic Hellyer, Finance Director.



Notes to editors


The Pelatro Group was founded in March 2013 by Subash Menon and Sudeesh Yezhuvath with the objective of offering specialised, enterprise class software solutions for customer engagement principally to telcos who face a series of challenges including market maturity, saturation and customer churn.


Pelatro provides its "mViva" platform for use by customers in B2C applications, and is well positioned in the Multichannel Marketing Hub space (MMH) - this is technology that orchestrates a customer's communications and offers to customer segments across multiple channels to include websites, social media, apps, SMS, USSD and others.


For more information about Pelatro, visit




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