Acquisition of William Martin Qatar LLC
Summary by AI BETAClose X
22 May 2026
Zinc Media Group plc
("Zinc Media" or the "Company")
Zinc Media Group Agrees Acquisition of William Martin Qatar LLC
Zinc Media Group plc (AIM: ZIN), the award-winning content, IP, brand and event production group, is pleased to announce that it has agreed to acquire William Martin Qatar, LLC trading as WM Productions, Qatar ("WMP Qatar") a leading event production business for an initial net consideration of £0.4m to be satisfied by the issue of new ordinary shares ("Ordinary Shares") (the "Acquisition").
Background to WMP Qatar
WMP Qatar, founded in 2010, is an award-winning creative agency specialising in events, film and design production across the Middle East. WMP Qatar has a loyal customer base with high levels of repeat business, underpinned by the company's specialist knowledge, reputation and track record of project delivery. Its clients include major blue-chip organisations operating in lucrative and strategically resilient sectors including science and technology, education, healthcare and government.
In the year ended 31 December 2025, WMP Qatar generated £3.3m in revenue, a profit before tax of £0.3m and had net assets of £0.5m. The business has demonstrated consistent profitability, with net profits averaging £0.4m per annum over the past five years. For the year ended 31 December 2026, WMP Qatar is forecast to deliver £3.4m in revenue and a profit before tax of £0.3m.
Transaction Rationale
The Acquisition is highly complementary to Zinc Media's existing operations in Qatar where the Company's brand, film and television production business trade as The Edge, Qatar. The Board believes that the Acquisition will deliver significant revenue synergies, where Zinc Media can in source their events film production, and cost synergies through progressive integration with the two businesses due to co-locate as early as possible.
The acquisition of WMP Qatar supports Zinc Media's wider strategy of accelerating growth and broadening its capabilities across the Middle East, including in Saudi Arabia and the UAE, where the Company produced its largest event to date in FY25. WMP Qatar further strengthens Zinc Media's ability to deliver world-class content for broadcasters, streaming platforms, brands and digital channels globally.
Transaction Details
The maximum consideration for the Acquisition is up to £1.12 million, on a cash free debt free basis, payable to William Martin Ltd ("WML") comprising:
· Initial consideration of £0.4m satisfied in full by the issue of new Ordinary Shares;
· Contingent consideration of:
· £0.3m if WMP Qatar achieves EBIT of not less than £0.3m in either FY26 or FY27 payable in new Ordinary Shares and/or cash at the Board's discretion;
· Up to £0.3m, if WMP Qatar achieves EBIT of between £0.315m and £0.35m in each of FY26 and FY27, payable in new Ordinary Shares and/or cash at the Board's discretion; and
· Up to £0.15m due on a straight-line basis if WMP Qatar achieves EBIT between £0.9m and £1.2m in either FY26 or FY27 payable in cash.
Completion of the Acquisition, which is subject to filing of customary tax reports, is expected to occur within four weeks.
Commenting on the Acquisition, Mark Browning, CEO of Zinc Media Group, said:
"This acquisition is a natural fit for our existing business in Qatar, and will complement growth across Saudi Arabia and the UAE, where we produced our largest event to date in FY25. We are thrilled to welcome WMP Qatar into the Zinc Media Group. Their expertise in producing high-quality live events, film and design production supports our existing strategy while accelerating our growth.
Geographical expansion in the Middle East is a core pillar of Zinc Media's growth strategy. This Acquisition will support the strong growth we are already delivering in the region having delivered 70% revenue growth in the prior year, and, despite geopolitical challenges, have a record Middle East order book supported by our recently announced major television series commission."
For further information, please contact:
Zinc Media Group plc +44 (0) 20 7878 2311
Mark Browning, CEO / Laura McGaughey, CFO
Singer Capital Markets (Nominated Advisor and Broker) +44 (0) 20 7496 3000
James Moat / Jalini Kalaravy
Yellow Jersey PR (Investor Relations) +44(0) 7747 788221
Charles Goodwin / Annabelle Wills
About Zinc Media Group
Zinc Media Group is an international content company producing premium factual, entertainment and branded storytelling for global broadcasters and platforms. Through its portfolio of specialist production labels, Zinc creates documentaries, television series and digital content that inform, engage and reach audiences worldwide.
The Group operates a diverse range of labels including Tern TV, Raw Cut, Brook Lapping, Red Sauce, Supercollider, The Edge, Tomos TV, Rex, Electric Violet, Atomic Television, Bumblebee and Zinc Distribution - its global sales and distribution arm.
With operations across the UK and the Middle East, Zinc creates and delivers awa-winning content to audiences worldwide. For further information, please visit www.zincmedia.com
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