Purchase of Own Securities

Sun Life Fin.Services of Canada Inc
11 May 2000


SUN LIFE FINANCIAL SERVICES OF CANADA INC.
NORMAL COURSE ISSUER BID

(TORONTO, May 11, 2000) - Sun Life Financial Services of Canada Inc. ('the
Company') announced today that, subject to regulatory approval, the Company's
Board of Directors has authorized the purchase of up to 21,084,422 common
shares (the 'Common Shares') representing 5% of the 421,688,442 currently
outstanding Common Shares under a normal course issuer bid pursuant to the
rules of The Toronto Stock Exchange.  

The period of the normal course issuer bid will be from May 15, 2000 to May
14, 2001, or such earlier date as the Company may complete its purchases.  The
purchases will be made through the facilities of The Toronto Stock Exchange. 
The prices which the Company will pay for any Common Shares will be the market
price of the Common Shares at the time of acquisition. The Company will make
no purchases of Common Shares other than open-market purchases.  Any Common
Shares acquired by the Company will be cancelled.

From time to time, the market prices of the Common Shares may not fully
reflect the value of the Company's business and its future business prospects.
As a result, the Company believes that the purchase of its Common Shares may
represent an appropriate and desirable use of its available funds.

Sun Life Financial Services of Canada Inc. is the newly formed, publicly held
parent company of Sun Life Assurance Company of Canada.  Tracing its roots
back to 1871, the Company has grown to become a leading global financial
services organization with total assets under management of $321 billion (as
at March 31, 2000).  
  
The Sun Life Financial group of companies provide a wide range of savings,
retirement, pension and life and health insurance products and services to
individuals and corporate customers in Canada, the United States, the United
Kingdom, Hong Kong, the Philippines, Japan, Indonesia, India, Australia,
Bermuda and Chile.   Sun Life Financial Services of Canada Inc. trades on the
Toronto (TSE), New York (NYSE) and Philippine (PSE) stock exchanges under the
ticker symbol 'SLC', and on the London Stock Exchange (LSE) under the ticker
symbol 'SFC'.


Media contact:                                    Investor contact:
Audrey Gouskos                                    Thomas Rice
[phone]                                     [phone]