Halfspace Partnership Agreement

Pri0r1ty Intelligence Group PLC

16 June 2026

 

16 June 2026

Pri0r1ty Intelligence Group PLC

("Pri0r1ty" or the "Company")

Halfspace Partnership Agreement

Halfspace partners with Sport & Recreation Alliance to launch SportTower.ai, delivering AI tools and data solutions to nearly 300 UK sports organisations

Pri0r1ty Intelligence Group PLC (AIM: PR1, OTC: PRIAF), the AI focused business delivering growth solutions to SMEs, is pleased to announce that its Halfspace Limited ("Halfspace") business has entered into a partnership agreement with the Sport & Recreation Alliance ("The Alliance") as its official AI partner. Halfspace will offer data solutions and AI tools to nearly 300 member organisations across the sports and recreation sector with an estimated 15,000 users through SportTower.ai, the Company's new platform for the sports and recreation sector.

The Sport & Recreation Alliance is the independent representative body for national sports organisations in the UK, promoting and developing grassroots sport and recreation. Its membership spans national governing bodies and sports participation organisations. SportTower.ai gives The Alliance members direct access to the Group's AI-powered tools, Advisor, Fan Sonar, Vox, and Compass ID, alongside sector trend analysis. Built on the Group's existing AI platform, SportTower.ai enables member organisations to develop AI infrastructure trained on their own data in a secure and controlled environment. The Company will work closely with The Alliance to scale the implementation of its data solutions and AI tools, supporting member operations through comprehensive, GDPR-compliant data gathering and analytics.

This 12-month agreement, with an option to extend, marks the first deployment of SportTower.ai and the launch of the Company's strategy to bring its AI platform to multiple sectors through strategic partnerships. The Group intends to replicate this model through further partnerships over the coming months. Halfspace has worked with The Alliance to agree this partnership and expects to derive revenues as The Alliance members sign up for Halfspace's suite of products.

  Rory Maxwell, CEO of Pri0r1ty, commented:

"Partnering with the Sport & Recreation Alliance as its official AI partner is a strategic opportunity to bring our AI tools to a wide network of national governing bodies and their members, scaling our business model and reaching a mass-market audience. We care passionately about better supporting the UK sports ecosystem and are delighted to be working with The Alliance to extend our AI and data capabilities to help those organisations grow their businesses. SportTower.ai is the first deployment of a scalable, repeatable model and we look forward to delivering this across further partnerships in the months ahead."

Lisa Wainwright MBE, CEO of Sport & Recreation Alliance, commented:

"We are delighted to be partnering with Halfspace, bringing cutting-edge AI capability to support our members to grow and diversify their revenue streams. This partnership will help National Governing Bodies and the wider Alliance better understand and engage their communities both in and outside of their membership bases. It's an important step in equipping our members with the insight and tools they need to thrive in a rapidly evolving landscape and we look forward to working with them, and our members over the coming year".

 For further information, please contact:

Pri0r1ty Intelligence Group PLC

Rory Maxwell, Chief Executive Officer

Email: [e-mail]

Tel: [phone]

Nominated Adviser

Beaumont Cornish Limited

James Biddle / Roland Cornish

Tel: [phone]

Joint Broker

Allenby Capital Limited

Kelly Gardiner / Jeremy Porter 

Tel: [phone]

Joint Broker

Oak Securities

Hugh Rich / Mungo Sheehan

Tel: [phone]

Joint Broker

Bowsprit Partners Limited

James Sheehan / Luis Brime

[phone]

Investor Relations

Vigo Consulting

Ben Simons / Amelia Thorn

Email: [e-mail]

Tel: [phone]

About Pri0r1ty Intelligence Group PLC

Pri0r1ty Intelligence Group (AIM: PR1, OTC: PRIAF) is a data, AI, and marketing services group. Our mission is to unlock engagement at scale for customer-centric organisations through a suite of tools that are uniquely trained on the client's data. We operate three revenue-generating divisions:

Halfspace - a multi award winning data-led marketing and growth solutions business focused on the sports sector, whose customers have included Premier League football clubs, motorsports teams, sports leagues, national governing bodies, sporting federations, digital media businesses, and direct-to-consumer platforms.

Pri0r1ty - an AI Software-as-a-Service (SaaS) platform which enables SMEs to streamline operations. Pri0r1ty also offers AI consultancy services.

Metr1c - a brand partnerships and growth solutions business for the entertainment sector which uses AI and data to grow revenues and engagement with fans. Metr1c's customers have included The Brits and Sony, Celtic FC, Scottish Golf and Favela Cerveja.

If you would like to explore how Pri0r1ty can help drive time and cost efficiency for your business, please contact [e-mail].

Website: https://www.pri0r1ty.com/

LinkedIn:  https://www.linkedin.com/company/pri0r1ty-ai-plc/

X: https://x.com/WearePri0r1ty

This announcement contains inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) No. 596/2014, as it forms part of UK Domestic Law by virtue of the European Union (Withdrawal) Act 2018. Upon the publication of this announcement, this inside information is now considered to be in the public domain.

 Nominated Adviser Statement

Beaumont Cornish Limited ("Beaumont Cornish"), is the Company's Nominated Adviser and is authorised and regulated in the United Kingdom by the Financial Conduct Authority. Beaumont Cornish's responsibilities as the Company's Nominated Adviser, including a responsibility to advise and guide the Company on its responsibilities under the AIM Rules for Companies and AIM Rules for Nominated Advisers, are owed solely to the London Stock Exchange. Beaumont Cornish is not acting for and will not be responsible to any other person for providing the protections afforded to customers of Beaumont Cornish nor for advising them in relation to the transaction and arrangements described in the announcement or any matter referred to in it.

 

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