Acquisition of Operating Assets & Tech of Pirkx

Pri0r1ty Intelligence Group PLC

04 September 2026

 

4 September 2026

Pri0r1ty Intelligence Group PLC

("Pri0r1ty" or the "Company")

Acquisition of Operating Assets & Technology of Pirkx

Pri0r1ty Intelligence Group PLC (AIM: PR1, OTC: PRIAF), the AI focused business delivering growth solutions to SMEs, is pleased to announce that it has acquired the operating assets and technology platform of Pirkx Limited ("Pirkx"), an SME-focused technology platform providing wellbeing and healthcare services and benefits to small and medium enterprises' employees (the "Acquisition").

Highlights

●    Strategic Expansion into Employee Wellbeing: Acquisition of Pirkx's lightweight, self-serve benefits and wellbeing platform, serving thousands of SME employees, gig economy workers, and contractors.

●    Substantial User Base and Pipeline: The Company expects the instant integration of over 10,800 active paying members in the UK (as of June 2026) providing opportunities to cross-sell higher-tier SaaS solutions with an active sales pipeline of many more potential memberships.

●    Path to Growth: Deployment of Pri0r1ty's proprietary AI engine and tools-including Vox, Advisor, Fan Sonar and Compass ID-to automate onboarding, customer support, and sales execution, improving Pirkx's cash-generateration and operating margins.

●    Engine for Low-Cost User Acquisition: Positions Pri0r1ty to execute further buy-and-build acquisitions, leveraging Pirkx's SME footprint as a direct distribution channel for Pri0r1ty's SaaS products.

●    Value and Consideration: Acquired for a cash consideration of £50,000 and a capped 4% royalty payment on revenue for five years, capitalising on Pirkx's historical £5.4 million investment and R&D platform development.

Background on Pirkx

Founded in 2018, Pirkx is an award-winning, self-serve digital benefits platform designed to make healthcare, mental health support, discount perks, and financial wellbeing accessible and affordable to SMEs and the contingent workforce. Pirkx offers 24/7 virtual GP access, telephone counselling, gym discounts, and over 2,500 retail cashback offers at low cost per user.

For the year ended 30 April 2025, Pirkx reported turnover of £554,584 and loss before tax of £965,000. Following recent operational restructurings, Pirkx maintains a strong UK footprint with over 10,800 active paying members, supported by a growing pipeline of high-priority corporate opportunities.

Synergies and Path to Profitability

While Pirkx established strong unit economics and high gross margins, its historical growth was constrained by high manual administrative overheads and customer support costs.

It is the intention that Pirkx users will migrate to the Pri0r1ty platform post integration to continue to access their subscriptions underneath the Pri0r1ty Pirkx brand with little to no operational downtime. Furthermore, Pri0r1ty will integrate its proprietary AI product suite into Pirkx's core platform to transform its cost structure and revenue profile:

●    Vox (AI Voice Agent): Will automate inbound and outbound customer onboarding, sales qualification, and corporate renewal campaigns, driving pipeline conversions while drastically reducing labor overhead.

●    Advisor (AI Customer Support): Will handle 24/7 member inquiries accurately and at scale, replacing expensive third-party support layers.

●    Compass ID (Data Enrichment): Will analyse and segment Pirkx's 10,800+ active user profile IDs to enable precision targeted marketing and cross-selling across SME employer bases.

Through these AI implementations, Pri0r1ty expects to achieve immediate operational efficiencies.

Strategic Positioning and User Acquisition Strategy

The acquisition aligns directly with Pri0r1ty's core strategy: acquiring sector-focused platforms to distribute its AI tools directly into embedded SME workflows.

Pirkx serves as a strategic "anchor asset" for user acquisition. By owning the underlying SME relationship and employer dashboard, Pri0r1ty can seamlessly cross-sell its higher-tier SaaS solutions to Pirkx's network of SME business owners.

This blueprint establishes a template for Pri0r1ty to execute further accretive M&A. Pri0r1ty can acquire undervalued SME tech platforms, plug in its vertical AI infrastructure to eliminate administrative costs, and immediately monetise the acquired user base. The Board is currently exploring several other revenue generative transactions to deploy the Pri0r1ty technology on a significantly larger scale than previously forecast.

Rory Maxwell, Chief Executive Officer of Pri0r1ty, commented:

"The acquisition of Pirkx represents a pivotal step in our growth strategy. Pirkx built an incredible product proposition with thousands of active SME users, but like many growing platforms, it faced administrative and operational scale friction. By applying Pri0r1ty's proprietary AI automation stack-Vox, Advisor, and Compass ID-we believe we can eliminate cost inefficiencies, unlock the active pipeline, and turn Pirkx into a strong revenue generating division.

More importantly, Pirkx gives us direct, daily engagement with over 10,000 SME business owners and employees almost overnight. This transaction proves our model: acquiring user bases at attractive valuations, plugging in our AI growth engine, and expanding our overall SaaS distribution network."

Principal Terms of the Acquisition

Pri0r1ty has acquired the operating assets, IP, and business contracts of Pirkx Limited from BTG Begbies Traynor London LLP, the Pirkx administrators. The consideration for the assets consists of an initial cash payment of £50,000 and a capped (at £350,000) royalty payment of 4% of revenues for a period of 5 years from the acquisition date, payable quarterly. The Company may elect to take a royalty period holiday for the period of 6 months following the date of the Acquisition on the basis that royalties shall accrue over this 6 month period and with the date for the first royalties payment being 9 months from the date of the Acquisition. The Acquisition is being undertaken on a debt free basis, save that the Company will assume Pirkx's current payroll liability estimated at approximately £38,000 a month. The consideration will be funded by the Company's current cash resources.

For further information, please contact:

Pri0r1ty Intelligence Group PLC

Rory Maxwell, Chief Executive Officer

Email: [e-mail]

Tel: [phone]

Nominated Adviser

Beaumont Cornish Limited

James Biddle / Roland Cornish

Tel: [phone]

Joint Broker

Allenby Capital Limited

Kelly Gardiner / Jeremy Porter

Tel: [phone]

Joint Broker

Oak Securities

Hugh Rich / Mungo Sheehan

Tel: [phone]

Joint Broker

Bowsprit Partners Limited

James Sheehan / Luis Brime

[phone]

Investor Relations

Vigo Consulting

Ben Simons / Amelia Thorn / Georgina Moul

Email: [e-mail]

Tel: [phone]

About Pri0r1ty Intelligence Group PLC

Pri0r1ty Intelligence Group (AIM: PR1, OTC: PRIAF) is a data, AI, and marketing services group. Our mission is to unlock engagement at scale for customer-centric organisations through a suite of tools that are uniquely trained on the client's data. We operate three revenue-generating divisions:

Halfspace - a multi award winning data-led marketing and growth solutions business focused on the sports sector, whose customers have included Premier League football clubs, motorsports teams, sports leagues, national governing bodies, sporting federations, digital media businesses, and direct-to-consumer platforms.

Pri0r1ty - an AI Software-as-a-Service (SaaS) platform which enables SMEs to streamline operations. Pri0r1ty also offers AI consultancy services.

Metr1c - a brand partnerships and growth solutions business for the entertainment sector which uses AI and data to grow revenues and engagement with fans. Metr1c's customers have included The Brits and Sony, Celtic FC, Scottish Golf and Favela Cerveja.

If you would like to explore how Pri0r1ty can help drive time and cost efficiency for your business, please contact [e-mail].

Website: https://www.pri0r1ty.com/

LinkedIn:  https://www.linkedin.com/company/pri0r1ty-ai-plc/

X: https://x.com/WearePri0r1ty

This announcement contains inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) No. 596/2014, as it forms part of UK Domestic Law by virtue of the European Union (Withdrawal) Act 2018. Upon the publication of this announcement, this inside information is now considered to be in the public domain.

Nominated Adviser Statement

Beaumont Cornish Limited ("Beaumont Cornish"), is the Company's Nominated Adviser and is authorised and regulated in the United Kingdom by the Financial Conduct Authority. Beaumont Cornish's responsibilities as the Company's Nominated Adviser, including a responsibility to advise and guide the Company on its responsibilities under the AIM Rules for Companies and AIM Rules for Nominated Advisers, are owed solely to the London Stock Exchange. Beaumont Cornish is not acting for and will not be responsible to any other person for providing the protections afforded to customers of Beaumont Cornish nor for advising them in relation to the transaction and arrangements described in the announcement or any matter referred to in it.

 

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