Three-year contract renewal with Univision
15 May 2023
Mirriad Advertising plc
("Mirriad" or the "Company")
Univision - Three-year contract renewal with Mirriad
Mirriad, the leading in-content advertising company, today announces it has renewed a three-year agreement with Univision, the world's leader in Spanish language media and a top-10 US content supplier.
The renewal additionally allows Mirriad to be the main sales channel for Univision's in-content placements.
Univision is part of Mirriad's Multicultural Marketplace, a collection of film, television, streaming, digital and music content creators and companies.
As the leading Spanish-language media and content company in the world, Univision features the largest library of owned content and industry-leading production capabilities that power its streaming, digital and linear television offerings.
With Mirriad, Univision expects to offer advertisers a solution to reach and engage their customers during premium primetime content on the flagship broadcast network. Additionally, this capability can be extended to Vix (Univision's streaming platform) and be programmatically enabled by Mirriad's new SSAI (Server Side Ad Insertion) capability. This provides a new scalable solution for Univision's digital platforms.
Mirriad and Univision have studied the positive effects of in-content advertising for brands across a variety of KPIs including awareness, affinity, intent, consumption and spend. Notably, in-content advertising to multicultural audiences was shown to increase ad awareness by 31 percentage points and spend by 15 percentage points.
Stephan Beringer, CEO at Mirriad, said: "We are pleased to extend our partnership with Univision, a media powerhouse and a cornerstone of our Multicultural Marketplace. Virtual product placement represents the future of advertising, delivering relevant in-content advertising experiences in near-real time and at scale. With Univision, those benefits give brands new ways to reach key audiences while increasing media spend on diverse content."
ENDS
Read more about Mirriad's Multicultural Marketplace here.
Enquiries:
For further information please visit www.mirriad.com or contact:
Mirriad Advertising plc
Stephan Beringer, Chief Executive Officer
David Dorans, Chief Financial Officer
Tel: +44 (0)207 884 2530
Financial Adviser, Nominated Adviser and Broker:
Panmure Gordon
James Sinclair-Ford / Daphne Zhang (Corporate Advisory)
Rupert Dearden (Corporate Broking)
Tel: +44 (0)20 7886 2500
Financial Communications:
Charlotte Street Partners
Tom Gillingham Tel: +44 (0) 7741 659021
About Mirriad
Mirriad's award-winning solution creates new advertising inventory for brands. Our patented, AI and computer vision powered platform dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution creates a new revenue model for content owners distributing across traditional ad supported and subscription services, and dramatically improves the viewer experience by limiting commercial interruptions. Mirriad currently operates in the US, Europe and Asia.
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