Mirriad partners with Harmonic
14 April 2023
Mirriad Advertising plc
("Mirriad" or the "Company")
Mirriad partners with Harmonic to enable premium, targeted dynamic brand insertion
Media companies can unlock new placement and targeting opportunities
Mirriad, the leading in-content advertising company, today announces it has partnered with Harmonic Inc. ("Harmonic") to boost broadcasters' ability to target audiences with its cutting-edge dynamic brand insertion solution.
Harmonic is the worldwide leader in virtualised broadband and video delivery solutions, enabling media companies and service providers to deliver ultra-high-quality video streaming and broadcast services to consumers globally.
Bringing together two market-leading technologies, the partnership means Mirriad's virtual product placement insertion technology will be integrated with Harmonic's VOS®360 SaaS.
Stephan Beringer, CEO at Mirriad , said: "This partnership is another step forward on our programmatic path and it gives Harmonic's broad client roster of broadcasters and video service providers the ability to benefit from targeting viewers with our in-content ads dynamically, at scale.Harmonic's VOS360 SaaS is a market-leading solution that provides agility, resiliency, security, scalability and server-side ad insertion for superior viewing experiences. We look forward to this agreement enabling our in-content ad insertions to be added with frame accuracy into broadcast and streaming content."
Gil Rudge, senior vice president, video products and solutions at Harmonic , said: "Our partnership with Mirriad enables media companies to monetise their content more effectively, without increasing the frequency of ads shown per hour. This game-changing partnership expands revenue potential for content owners, delivering a truly winning solution at scale."
Harmonic will showcase this integrated dynamic brand insertion solution at the 2023 NAB Show in Las Vegas.
ENDS
About Mirriad
Mirriad's award-winning solution creates new advertising inventory for brands. Our patented, AI and computer vision powered platform dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution creates a new revenue model for content owners distributing across traditional ad supported and subscription services, and dramatically improves the viewer experience by limiting commercial interruptions. Mirriad currently operates in the US, Europe and Asia.
Enquiries:
Mirriad Advertising plc
Stephan Beringer, Chief Executive Officer
David Dorans, Chief Financial Officer
Via Charlotte Street Partners or Panmure Gordon
Financial Adviser, Nominated Adviser and Broker:
Panmure Gordon
James Sinclair-Ford / Daphne Zhang (Corporate Advisory)
Rupert Dearden (Corporate Broking)
Tel: +44 (0)20 7886 2500
Financial Communications:
Charlotte Street Partners
Tom Gillingham Tel: +44 (0) 7741 659021
About Reach announcements
This is a Reach announcement. Reach is an investor communication service aimed at assisting listed and unlisted (including AIM quoted) companies to distribute non-regulatory news releases into the public domain. Information required to be notified under the AIM Rules for Companies, Market Abuse Regulation or other regulation would be disseminated as an RNS regulatory announcement and not on Reach.
About Harmonic
Harmonic (NASDAQ: HLIT), the worldwide leader in virtualized broadband and video delivery solutions, enables media companies and service providers to deliver ultra-high-quality video streaming and broadcast services to consumers globally. The company revolutionized broadband networking via the industry's first virtualized broadband solution, enabling cable operators to more flexibly deploy gigabit internet service to consumers' homes and mobile devices. Whether simplifying OTT video delivery via innovative cloud and software platforms, or powering the delivery of gigabit internet cable services, Harmonic is changing the way media companies and service providers monetize live and on-demand content on every screen. More information is available at www.harmonicinc.com .
Reach is a non-regulatory news service. By using this service an issuer is confirming that the information contained within this announcement is of a non-regulatory nature. Reach announcements are identified with an orange label and the word “Reach” in the source column of the News Explorer pages of London Stock Exchange’s website so that they are distinguished from the RNS UK regulatory service. Other vendors subscribing for Reach press releases may use a different method to distinguish Reach announcements from UK regulatory news.
RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy.
Latest directors dealings
- 12 hours ago Johnson Matthey
- 13 hours ago Galliford Try
- 13 hours ago Galliford Try
- 13 hours ago Centrica
- 14 hours ago Smith & Nephew