Mirriad announce partnership with Scripps Networks
19 December 2022
Mirriad Advertising plc
("Mirriad" or the "Company")
Mirriad announces partnership with Scripps Networks
Multimedia powerhouse brings premium content and diverse audiences to Mirriad marketplace
Mirriad, the leading in-content advertising company, will bring content from the Scripps Networks portfolio of television networks into its in-content marketplace, enabling brands to access diverse audiences and premium content in upcoming new holiday movies and shows.
Scripps Networks, part of North American The E.W. Scripps Company (NASDAQ: SSP), includes national news outlets Newsy and Court TV, as well as leading entertainment brands ION, ION Mystery, ION Plus, Bounce, Bounce XL, Grit, Laff, TrueReal and Defy TV.
Scripps Networks will be able to use Mirriad's platform to integrate brands and products across ION and Bounce, including in new original holiday movies as well as in the blockbuster series, "Johnson," and "Finding Happy" and the newly-announced comedy "Act Your Age" premiering in the spring of 2023.
There are plans to expand the partnership to additional brands within the Scripps portfolio, including Court TV and BounceXL.
The Company's in-content advertising solution places brands in the programme, allowing brands to engage with their viewers in scenes that won't be skipped or ignored.
Stephan Beringer, CEO at Mirriad, said: "We are thrilled to announce our partnership with Scripps Networks, a true leader in multi-platform television programming. The Scripps networks showcase some of the highest quality content available in the market and attract large, loyal and diverse audiences."
Jodi Chisarick, SVP and General Sales Manager, Scripps Networks , said: "Mirriad's in-content advertising solution allows us to create unique, immersive and meaningful new opportunities for our marketing partners both pre and post production."
ENDS
Enquiries:
For further information please visit www.mirriad.com or contact:
Mirriad Advertising plc
Stephan Beringer, Chief Executive Officer
David Dorans, Chief Financial Officer
Tel: +44 (0)207 884 2530
Financial Adviser, Nominated Adviser and Broker:
Panmure Gordon
Alina Vaskina / James Sinclair-Ford (Corporate Advisory)
Erik Anderson (Corporate Broking)
Tel: +44 (0)20 7886 2500
Financial Communications:
Charlotte Street Partners
Tom Gillingham Tel: +44 (0) 7741 659021
Andrew Wilson Tel: +44 (0) 7810 636995
About Mirriad
Mirriad's award-winning solution creates new advertising inventory for brands. Our patented, AI and computer vision powered platform dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution creates a new revenue model for content owners distributing across traditional ad supported and subscription services, and dramatically improves the viewer experience by limiting commercial interruptions. Mirriad currently operates in the US, Europe and China.
About Scripps
Scripps Network is a North American network that has monthly viewership of over seventy-one million viewers and is a division of The E.W. Scripps Company, a diversified media company focused on creating a better-informed world. Scripps Networks' portfolio includes national news outlets Newsy and Court TV, as well as leading entertainment brands ION, ION Mystery, ION Plus, Bounce, Bounce XL, Grit, Laff, TrueReal and Defy TV.
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