US Sales Team Established for Verify
RNS Reach
19 November 2018
Location Sciences Group PLC
("Location Sciences", the "Company" or the "Group")
US Sales Team Established for Verify
Warren Zenna appointed to spearhead North American expansion
Location Sciences Group PLC (AIM: LSAI), the leading mobile location data and intelligence expert, is pleased to announce the establishment of its new US sales team and the appointment of Warren Zenna as President of US Sales to spearhead the North American expansion.
Warren Zenna represents a key hire for the Company as the USA is by far the largest location advertising market globally. Having previously headed up Havas Media's US mobile advertising team, Warren is a major player in the US mobile advertising market. He has already recruited three key senior sales executives to help bring Verify, Location Sciences verification product for location based advertising, to market.
Mark Slade, CEO of Location Sciences, commented: "We are delighted to have established our US sales team and to be welcoming Warren on board. His reputation and relationships within the US mobile advertising market are second to none. This only serves to vindicate the appetite for our product in North America where millions of dollars are spent on location-based advertising per day.
I look forward to working with Warren to build the team and our business in the US, the number one market for our product. We have had an amazing reception from brands and agencies for our Verify product in North America, as well as in the UK and Europe, and this hire represents what we hope will be a key pillar to Location Sciences' success."
Warren Zenna commented: "I am extremely excited to take on this critical role as the US media market place continues to demand transparency and integrity within the media buying marketplace. Location Sciences' platform is unique and fills a much-needed demand in the US ecosystem. The hunger for transparency in location targeting has been an ongoing issue for a number of years and, much like viewability and ad fraud, location data verification is the next summit to conquer in the pursuit of media integrity."
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Enquiries:
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Location Sciences Group PLC |
Via Newgate Communications |
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Mark Slade, Chief Executive Officer David Rae, Chief Financial Officer |
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Stockdale Securities Limited |
Tel: +44 (0)20 7601 6100 |
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Tom Griffiths |
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Ed Thomas |
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Newgate Communications |
Tel: +44 (0)20 3757 6880 |
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Bob Huxford |
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Fiona Norman |
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About Location Sciences Group PLC:
Location Sciences helps companies connect the online world with the offline world using mobile location technology data. We combine cutting-edge mobile location data collection with proprietary machine learning analytics to create new value and insights from location information.
Location Sciences is media-agnostic and works with a variety of media, advertising and technology partners - plus the world's biggest brands. Our technology is well positioned to fulfil the need for greater accuracy and accountability in a growing market that is increasingly looking for superior data and verification.
This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com.
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