Beacon network expansion
10 January 2017
Proxama PLC
("Proxama", the "Company" or the "Group")
Beacons on Mainline Birmingham to London trains
Proxama PLC, (AIM: PROX), the mobile commerce company specialising in proximity marketing is pleased to announce that as part of a wider customer information trial, its beacons have been installed on a number of Chiltern Railways' Birmingham to London mainline trains. The revenue share partnership with specialist platform developer Enable iD further extends the consumer reach of Proxama's advertising network, already we believe the largest in the UK, to Arriva UK Trains, owner of Chiltern Railways and one of the largest European transport operators. Brands will be able to utilise the Proxama network of beacons on the trains to deliver contextual, location-based advertising to commuters travelling with Chiltern Railways with support for 'Physical Web' and in-app engagements. This beacon network will provide brands the opportunity to reach consumers during a period of dwell whilst consumers travel between London and Birmingham making it more likely they will be receptive to targeted brand engagements.
Location-based mobile advertising means consumers receive relevant content, based on their context, straight to their device, dramatically improving engagement and Return on Investment.
"This is the first time that our platform and Proxama's integrated beacons have been used for a trial on the rail network." said Chris Thompson, Chief Strategy Officer at Enable iD. "Recognising the power of technologies such as beacons to deliver a differentiated consumer experience, with highly personalised advertising becoming an associated product, is an important milestone in building a more innovative, engaging, and better connected UK rail network."
"This partnership represents a further step for Proxama as we continue to accelerate our network growth and work with global brands who want to reach our audiences via their mobiles. We're focused on expanding our beacon network around major transport hubs that can create influential moments for brands and importantly, for consumers to gain real value from brands in return," said John Kennedy, CEO of Proxama. "Enable iD, with its IoT and personalisation expertise, and Arriva UK Trains, with its scale and ambition, are important partners for us as we make our first steps into the Railway sector and continue to demonstrate the power of proximity marketing."
Proxama's toolkit of products and services continues to enable brands to quickly roll out sophisticated proximity marketing campaigns across its network of beacons. The company announced its beacon advertising network had surpassed 4,000 beacons UK-wide at the end of last year. The network now includes trains, in addition to existing deployments across transport infrastructure such as buses, taxis, airports as well as restaurants, bars, cinemas, convenience stores and shopping centres, such as the Bullring in Birmingham. Proxama was recently certified by Google as one of two companies in the world to achieve Location Services Provider status.
Enquiries:
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Proxama PLC John Kennedy, Chief Executive |
020 3668 2888
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Peel Hunt LLP (Nominated Adviser and Broker) Richard Kauffer Euan Brown |
020 7418 8900 |
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Novella Tim Robertson Toby Andrews |
020 3151 7008
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This information is provided by RNS
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