Option to acquire Connected IQ
Summary by AI BETAClose X
For immediate release
23 September 2026
Gfinity plc
("Gfinity" or the "Company")
Intention to exercise option to acquire Connected IQ
The Board of Gfinity plc (AIM: GFIN) announces that it intends to exercise as soon as possible the option to acquire 0M Technology Solutions Ltd (trading as Connected IQ) and associated intellectual property (the "Option") under the terms of the exclusive licence agreement dated 5 February 2025 between the Company and 0M Technology Solutions Ltd ("0M") for the agreed consideration of £2 million.
Connected IQ is an AI-powered platform that uses machine learning and artificial intelligence to help agencies and brands optimise advertising campaigns and scale media.
Exercise of the Option and completion of the proposed acquisition of 0M (the “Proposed Acquisition”) are conditional on, among other things, satisfactory completion of confirmatory regulatory and financial due diligence by the Company and agreement of final terms with the shareholders of 0M.
Shareholders should note that there can be no certainty that the Proposed Acquisition will proceed, on the terms currently contemplated and a further announcement will be made in due course.
David Halley, Chief Executive Officer of Gfinity, commented:
“Connected IQ is a technology we have worked closely with since our original Licence agreement in February 2025, and full ownership would allow us to accelerate the commercial roll-out of CIQ across our target markets. Our recent fundraise provides the funds to support our ongoing commercialisation of CIQ. We look forward to updating shareholders in due course.”
Background
As announced on 5 February 2025, the Company signed an exclusive licence agreement with 0M Technology Solutions Ltd ("0M") ("Licence") to commercialise 0M's advanced artificial intelligence technology, Connected IQ ("CIQ"), which is specifically targeted at the connected video market. In addition, Gfinity was granted the option, but not the obligation, to buy 0M, CIQ and its associated intellectual property ("Option") after the first anniversary of the date of execution of the Licence ("Effective Date") for a consideration of £2 million.
The Option price and value of the Licence were based at the time on the Board's assessment of potential outcomes of commercialisation and prospective sales, the current status of the software and the potential pipeline of customers.
The Consideration payable on exercise of the Option can be satisfied in cash or shares at completion as agreed by Gfinity and 0M’s shareholders. The Board currently anticipates satisfying the consideration due to the shareholders of 0M as a mixture of new ordinary shares and loan notes, on a basis to be finalised.
CIQ
CIQ is an AI-driven contextual advertising technology specifically targeted at the connected television (“CTV”) market. CIQ has the ability to analyse large amounts of video data, at a cost significantly below its competitors, and deliver targeted advertising for agencies, brands and advertising platforms allowing for far more effective campaign outcomes. The CTV market is the fastest growing media market, and has rapidly replaced the old media markets, using the internet to deliver an enormous amount of content to users.
As reported in the interim results for the six months ended 31 December 2025, following the execution of the Licence in February 2025 and first revenues from brand campaigns in April and May 2025, CIQ continued to generate revenue from campaigns during the six months to December 2025.
Recent product development has included the integration of AI agentic software designed to automate parts of the media planning process for advertising agencies, improvements to the platform's emotion detection capabilities to better analyse the underlying emotional themes of video content, and the development of a self-serve interface allowing US companies to access CIQ's contextual services directly. These enhancements broaden the addressable market for CIQ and support the Group's strategy of commercialising the technology across multiple client channels.
Related Party Transaction
Robert Keith, who is the majority indirect beneficial shareholder of 0M, is currently interested in 1,096,919,692 Ordinary Shares held by him directly and indirectly, and which represent approximately 13.0% of the Company's issued share capital. As Robert Keith is interested in more than 10% of the Company’s issued share capital, the exercise of the Option and execution of any binding acquisition agreement in respect of 0M would therefore be a related party transaction pursuant to Rule 13 of the AIM Rules for Companies and will be dealt with accordingly at the time.
Further AIM disclosures
The Company has operated the exclusive Licence to commercialise CIQ since 2025 and, on completion of the Proposed Acquisition, there will be no fundamental change to Gfinity’s business, nor change of Board or voting control.
0M was established on 20 September 2023. 0M’s total audited assets as at 31 December 2024 amounted to £26,874 and total unaudited assets as at 31 December 2025 amounted to £6,216.
0M’s audited turnover and loss before tax in the year ended 31 December 2024 amounted to £nil and £524,489 respectively. 0M’s unaudited turnover and loss before tax in the year ended 31 December 2025 amounted to £262,656 and £53,672 respectively.
The total consideration of £2m compares to Gfinity’s market capitalisation of approximately £4.8m, based on the closing mid-market price per share of 0.05p on 22 September 2026 (being the last practicable date prior to this announcement).
On completion of the Proposed Acquisition, the Company intends to change its name to CIQ Plc and implement a share consolidation on terms to be finalised.
See: www.connectediq.ai
Other Information
A copy of this announcement is available at the Company's website: www.gfinityplc.com
The information contained within this announcement is deemed by the Company to constitute inside information as stipulated under the Market Abuse Regulations (EU) No. 596/2014 as it forms part of UK Domestic Law by virtue of the European Union (Withdrawal) Act 2018 ("UK MAR"). The person who arranged for the release of this announcement on behalf of the Company was David Halley, Chief Executive.
Enquiries:
|
Gfinity Plc |
David Halley
|
+44 (0)7516 948427 |
|
Beaumont Cornish Limited Nominated Adviser and Broker |
Roland Cornish Michael Cornish
|
+44 (0)207 628 3396 |
Further Information
Beaumont Cornish Limited ("Beaumont Cornish"), which is authorised and regulated in the United Kingdom by the Financial Conduct Authority, is acting as nominated adviser to the Company in connection with this announcement and will not regard any other person as its client and will not be responsible to anyone else for providing the protections afforded to the clients of Beaumont Cornish or for providing advice in relation to such proposals. Beaumont Cornish has not authorised the contents of, or any part of, this document and no liability whatsoever is accepted by Beaumont Cornish for the accuracy of any information, or opinions contained in this document or for the omission of any information. Beaumont Cornish as nominated adviser to the Company owes certain responsibilities to the London Stock Exchange which are not owed to the Company, the Directors, Shareholders, or any other person.
Distribution
This announcement has been notified via a Regulatory Information Service and it is not authorised for distribution into North America or any other jurisdiction where to do so would constitute a violation of the relevant laws or regulations of that jurisdiction.
Forward-looking statements
This announcement contains forward-looking statements. Forward-looking statements are statements that are not historical facts and include statements about the Company's beliefs and expectations. These statements are based on current plans, estimates and projections, and therefore undue reliance should not be placed on them. Forward-looking statements speak only as of the date they are made, and the Company undertakes no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law or regulation.
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