Director/PDMR Shareholding

Summary by AI ^BETAClose X

DFI Retail Group Holdings Limited announced transactions by persons discharging managerial responsibilities on April 1, 2026, involving the accrual, release, and vesting of ordinary shares and the grant of new share awards. These transactions, which occurred outside a trading venue, involved executive directors and other senior management, including Scott Anthony Price, Tom Cornelis Gerardus van der Lee, Yue Pang Man, Hei Lam Wong, Jan Martin Onni Lindström, Wai Man Chan, Jinghui Xu, Wee Lee Loh, Ella Yig-Sharn Chan, Hsiao En Liu, and King Yan Crystal Chan. All reported transactions were at a price of US$0.00, with aggregated volumes totaling over 2.5 million shares across all individuals.

Disclaimer*

DFI Retail Group Holdings Ltd

02 April 2026

DFI RETAIL GROUP HOLDINGS LIMITED

NOTIFICATION OF TRANSACTIONS BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES AND PERSONS CLOSELY ASSOCIATED WITH THEM (1)

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name: Scott Anthony Price
2	Reason for the notification
a)	Position/Status: Executive Director and Group Chief Executive
b)	Initial notification/Amendment: Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name: DFI Retail Group Holdings Limited
b)	LEI: 213800NOTG41PZVNNX48
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument: Ordinary shares of US cents 5 and 5/9 each Identification code: BMG2624N1535
b)	Nature of the transaction:	(i) (ii) (iii) (iv)	Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in June 2023 Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in June 2024 Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in June 2025 Grant of share awards
c)	Price(s) and Volume(s):	(i) (ii) (iii) (iv)	Price(s) US$0.00 US$0.00 US$0.00 US$0.00	Volume(s) 9,645 21,366 29,966 551,360
d)	Aggregated price: Aggregated volume:	US$0.00 612,337
e)	Date of the transaction:	1 April 2026
f)	Place of the transaction:	Outside a trading venue

NOTIFICATION OF TRANSACTIONS BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES AND PERSONS CLOSELY ASSOCIATED WITH THEM (2)

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name: Tom Cornelis Gerardus van der Lee
2	Reason for the notification
a)	Position/Status: Executive Director and Group Chief Financial Officer
b)	Initial notification/Amendment: Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name: DFI Retail Group Holdings Limited
b)	LEI: 213800NOTG41PZVNNX48
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument: Ordinary shares of US cents 5 and 5/9 each Identification code: BMG2624N1535
b)	Nature of the transaction:	(i) (ii) (iii) (iv) (v) (vi) (vii) (viii) (ix) (x)	Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2023 Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2024 Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2025 Release of dividend equivalent shares in respect of certain past dividends paid on share awards granted in April 2023 Release of dividend equivalent shares in respect of certain past dividends paid on share awards granted in April 2024 Release of dividend equivalent shares in respect of certain past dividends paid on share awards granted in April 2025 Ordinary shares received upon vesting of share awards granted in April 2023 Ordinary shares received upon vesting of share awards granted in April 2024 Ordinary shares received upon vesting of share awards granted in April 2025 Grant of share awards
c)	Price(s) and Volume(s):	(i) (ii) (iii) (iv) (v) (vi) (vii) (viii) (ix) (x)	Price(s) US$0.00 US$0.00 US$0.00 US$0.00 US$0.00 US$0.00 US$0.00 US$0.00 US$0.00 US$0.00	Volume(s) 884 3,137 8,402 5,932 5,941 9,310 32,635 32,694 51,227 171,875
d)	Aggregated price: Aggregated volume:	US$0.00 322,037
e)	Date of the transaction:	1 April 2026
f)	Place of the transaction:	Outside a trading venue

NOTIFICATION OF TRANSACTIONS BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES AND PERSONS CLOSELY ASSOCIATED WITH THEM (3)

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name: Yue Pang Man
2	Reason for the notification
a)	Position/Status: Chief Executive Officer, 7-Eleven
b)	Initial notification/Amendment: Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name: DFI Retail Group Holdings Limited
b)	LEI: 213800NOTG41PZVNNX48
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument: Ordinary shares of US cents 5 and 5/9 each Identification code: BMG2624N1535
b)	Nature of the transaction:	(i) (ii) (iii) (iv) (v) (vi) (vii) (viii) (ix) (x)	Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2023 Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2024 Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2025 Release of dividend equivalent shares in respect of certain past dividends paid on share awards granted in April 2023 Release of dividend equivalent shares in respect of certain past dividends paid on share awards granted in April 2024 Release of dividend equivalent shares in respect of certain past dividends paid on share awards granted in April 2025 Ordinary shares received upon vesting of share awards granted in April 2023 Ordinary shares received upon vesting of share awards granted in April 2024 Ordinary shares received upon vesting of share awards granted in April 2025 Grant of share awards
c)	Price(s) and Volume(s):	(i) (ii) (iii) (iv) (v) (vi) (vii) (viii) (ix) (x)	Price(s) US$0.00 US$0.00 US$0.00 US$0.00 US$0.00 US$0.00 US$0.00 US$0.00 US$0.00 US$0.00	Volume(s) 1,503 3,488 5,619 10,086 6,606 6,356 55,490 36,351 34,973 155,196
d)	Aggregated price: Aggregated volume:	US$0.00 315,668
e)	Date of the transaction:	1 April 2026
f)	Place of the transaction:	Outside a trading venue

NOTIFICATION OF TRANSACTIONS BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES AND PERSONS CLOSELY ASSOCIATED WITH THEM (4)

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name: Hei Lam Wong
2	Reason for the notification
a)	Position/Status: Chief Executive Officer, Health & Beauty
b)	Initial notification/Amendment: Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name: DFI Retail Group Holdings Limited
b)	LEI: 213800NOTG41PZVNNX48
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument: Ordinary shares of US cents 5 and 5/9 each Identification code: BMG2624N1535
b)	Nature of the transaction:	(i) (ii) (iii) (iv) (v) (vi) (vii) (viii) (ix) (x)	Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2023 Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2024 Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2025 Release of dividend equivalent shares in respect of certain past dividends paid on share awards granted in April 2023 Release of dividend equivalent shares in respect of certain past dividends paid on share awards granted in April 2024 Release of dividend equivalent shares in respect of certain past dividends paid on share awards granted in April 2025 Ordinary shares received upon vesting of share awards granted in April 2023 Ordinary shares received upon vesting of share awards granted in April 2024 Ordinary shares received upon vesting of share awards granted in April 2025 Grant of share awards
c)	Price(s) and Volume(s):	(i) (ii) (iii) (iv) (v) (vi) (vii) (viii) (ix) (x)	Price(s) US$0.00 US$0.00 US$0.00 US$0.00 US$0.00 US$0.00 US$0.00 US$0.00 US$0.00 US$0.00	Volume(s) 911 5,526 6,842 6,111 7,332 7,581 33,614 40,351 41,718 144,676
d)	Aggregated price: Aggregated volume:	US$0.00 294,662
e)	Date of the transaction:	1 April 2026
f)	Place of the transaction:	Outside a trading venue

NOTIFICATION OF TRANSACTIONS BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES AND PERSONS CLOSELY ASSOCIATED WITH THEM (5)

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name: Jan Martin Onni Lindström
2	Reason for the notification
a)	Position/Status: Chief Executive Officer, DFI IKEA
b)	Initial notification/Amendment: Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name: DFI Retail Group Holdings Limited
b)	LEI: 213800NOTG41PZVNNX48
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument: Ordinary shares of US cents 5 and 5/9 each Identification code: BMG2624N1535
b)	Nature of the transaction:	(i) (ii) (iii) (iv) (v) (vi) (vii) (viii) (ix)	Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2023 Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2024 Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2025 Release of dividend equivalent shares in respect of certain past dividends paid on share awards granted in April 2023 Release of dividend equivalent shares in respect of certain past dividends paid on share awards granted in April 2024 Release of dividend equivalent shares in respect of certain past dividends paid on share awards granted in April 2025 Ordinary shares received upon vesting of share awards granted in April 2023 Ordinary shares received upon vesting of share awards granted in April 2024 Ordinary shares received upon vesting of share awards granted in April 2025
c)	Price(s) and Volume(s):	(i) (ii) (iii) (iv) (v) (vi) (vii) (viii) (ix)	Price(s) US$0.00 US$0.00 US$0.00 US$0.00 US$0.00 US$0.00 US$0.00 US$0.00 US$0.00	Volume(s) 1,534 5,304 5,930 10,285 7,039 6,571 56,583 38,732 36,159
d)	Aggregated price: Aggregated volume:	US$0.00 168,137
e)	Date of the transaction:	1 April 2026
f)	Place of the transaction:	Outside a trading venue

NOTIFICATION OF TRANSACTIONS BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES AND PERSONS CLOSELY ASSOCIATED WITH THEM (6)

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name: Wai Man Chan
2	Reason for the notification
a)	Position/Status: Group Chief Legal, Sustainability and Corporate Affairs Officer; Company Secretary
b)	Initial notification/Amendment: Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name: DFI Retail Group Holdings Limited
b)	LEI: 213800NOTG41PZVNNX48
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument: Ordinary shares of US cents 5 and 5/9 each Identification code: BMG2624N1535
b)	Nature of the transaction:	(i) (ii) (iii) (iv) (v) (vi) (vii)	Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2024 Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2025 Release of dividend equivalent shares in respect of certain past dividends paid on share awards granted in April 2024 Release of dividend equivalent shares in respect of certain past dividends paid on share awards granted in April 2025 Ordinary shares received upon vesting of share awards granted in April 2024 Ordinary shares received upon vesting of share awards granted in April 2025 Grant of share awards
c)	Price(s) and Volume(s):	(i) (ii) (iii) (iv) (v) (vi) (vii)	Price(s) US$0.00 US$0.00 US$0.00 US$0.00 US$0.00 US$0.00 US$0.00	Volume(s) 6,424 6,842 8,524 7,581 46,904 41,718 144,676
d)	Aggregated price: Aggregated volume:	US$0.00 262,669
e)	Date of the transaction:	1 April 2026
f)	Place of the transaction:	Outside a trading venue

NOTIFICATION OF TRANSACTIONS BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES AND PERSONS CLOSELY ASSOCIATED WITH THEM (7)

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name: Jinghui Xu
2	Reason for the notification
a)	Position/Status: Group Chief People & Culture Officer
b)	Initial notification/Amendment: Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name: DFI Retail Group Holdings Limited
b)	LEI: 213800NOTG41PZVNNX48
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument: Ordinary shares of US cents 5 and 5/9 each Identification code: BMG2624N1535
b)	Nature of the transaction:	(i) (ii) (iii) (iv) (v) (vi) (vii)	Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2024 Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2025 Release of dividend equivalent shares in respect of certain past dividends paid on share awards granted in April 2024 Release of dividend equivalent shares in respect of certain past dividends paid on share awards granted in April 2025 Ordinary shares received upon vesting of share awards granted in April 2024 Ordinary shares received upon vesting of share awards granted in April 2025 Grant of share awards
c)	Price(s) and Volume(s):	(i) (ii) (iii) (iv) (v) (vi) (vii)	Price(s) US$0.00 US$0.00 US$0.00 US$0.00 US$0.00 US$0.00 US$0.00	Volume(s) 6,775 6,676 8,991 7,396 49,472 40,697 141,711
d)	Aggregated price: Aggregated volume:	US$0.00 261,718
e)	Date of the transaction:	1 April 2026
f)	Place of the transaction:	Outside a trading venue

NOTIFICATION OF TRANSACTIONS BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES AND PERSONS CLOSELY ASSOCIATED WITH THEM (8)

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name: Wee Lee Loh
2	Reason for the notification
a)	Position/Status: Group Chief Digital and yuu Rewards Officer
b)	Initial notification/Amendment: Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name: DFI Retail Group Holdings Limited
b)	LEI: 213800NOTG41PZVNNX48
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument: Ordinary shares of US cents 5 and 5/9 each Identification code: BMG2624N1535
b)	Nature of the transaction:	(i) (ii) (iii) (iv) (v) (vi) (vii)	Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2024 Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2025 Release of dividend equivalent shares in respect of certain past dividends paid on share awards granted in April 2024 Release of dividend equivalent shares in respect of certain past dividends paid on share awards granted in April 2025 Ordinary shares received upon vesting of share awards granted in April 2024 Ordinary shares received upon vesting of share awards granted in April 2025 Grant of share awards
c)	Price(s) and Volume(s):	(i) (ii) (iii) (iv) (v) (vi) (vii)	Price(s) US$0.00 US$0.00 US$0.00 US$0.00 US$0.00 US$0.00 US$0.00	Volume(s) 3,028 4,192 4,018 4,645 22,109 25,561 121,576
d)	Aggregated price: Aggregated volume:	US$0.00 185,129
e)	Date of the transaction:	1 April 2026
f)	Place of the transaction:	Outside a trading venue

NOTIFICATION OF TRANSACTIONS BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES AND PERSONS CLOSELY ASSOCIATED WITH THEM (9)

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name: Ella Yig-Sharn Chan
2	Reason for the notification
a)	Position/Status: Group Chief Strategy Officer
b)	Initial notification/Amendment: Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name: DFI Retail Group Holdings Limited
b)	LEI: 213800NOTG41PZVNNX48
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument: Ordinary shares of US cents 5 and 5/9 each Identification code: BMG2624N1535
b)	Nature of the transaction:	(i) Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2025 (ii) Release of dividend equivalent shares in respect of certain past dividends paid on share awards granted in April 2025 (iii) Ordinary shares received upon vesting of share awards granted in April 2025 (iv) Grant of share awards
c)	Price(s) and Volume(s):	Price(s) (i) US$0.00 (ii) US$0.00 (iii) US$0.00 (iv) US$0.00	Volume(s) 3,078 3,409 27,248 103,196
d)	Aggregated price: Aggregated volume:	US$0.00 136,931
e)	Date of the transaction:	1 April 2026
f)	Place of the transaction:	Outside a trading venue

NOTIFICATION OF TRANSACTIONS BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES AND PERSONS CLOSELY ASSOCIATED WITH THEM (10)

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name: Hsiao En Liu
2	Reason for the notification
a)	Position/Status: Chief Executive Officer, Food
b)	Initial notification/Amendment: Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name: DFI Retail Group Holdings Limited
b)	LEI: 213800NOTG41PZVNNX48
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument: Ordinary shares of US cents 5 and 5/9 each Identification code: BMG2624N1535
b)	Nature of the transaction:	(i) Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in October 2024 (ii) Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2025 (iii) Release of dividend equivalent shares in respect of certain past dividends paid on share awards granted in April 2025 (iv) Ordinary shares received upon vesting of share awards granted in April 2025 (v) Grant of share awards
c)	Price(s) and Volume(s):	Price(s) (i) US$0.00 (ii) US$0.00 (iii) US$0.00 (iv) US$0.00 (v) US$0.00	Volume(s) 3,700 10,264 11,373 62,578 217,014
d)	Aggregated price: Aggregated volume:	US$0.00 304,929
e)	Date of the transaction:	1 April 2026
f)	Place of the transaction:	Outside a trading venue

NOTIFICATION OF TRANSACTIONS BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES AND PERSONS CLOSELY ASSOCIATED WITH THEM (11)

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name: King Yan Crystal Chan
2	Reason for the notification
a)	Position/Status: Group Chief Technology and Information Officer
b)	Initial notification/Amendment: Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name: DFI Retail Group Holdings Limited
b)	LEI: 213800NOTG41PZVNNX48
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument: Ordinary shares of US cents 5 and 5/9 each Identification code: BMG2624N1535
b)	Nature of the transaction:	(i) Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in October 2024 (ii) Accrual of dividend equivalent shares in respect of 2025 final dividend on share awards granted in April 2025 (iii) Release of dividend equivalent shares in respect of certain past dividends paid on share awards granted in April 2025 (iv) Ordinary shares received upon vesting of share awards granted in April 2025 (v) Grant of share awards
c)	Price(s) and Volume(s):	Price(s) (i) US$0.00 (ii) US$0.00 (iii) US$0.00 (iv) US$0.00 (v) US$0.00	Volume(s) 1,662 4,462 4,943 27,200 126,439
d)	Aggregated price: Aggregated volume:	US$0.00 164,706
e)	Date of the transaction:	1 April 2026
f)	Place of the transaction:	Outside a trading venue

Erica Chan

Company Secretary
DFI Retail Group Holdings Limited

2 April 2026

www.DFIretailgroup.com

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