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Tuesday 06 October, 2009

Sony Ericsson

New report confirms Sony Ericsson as leading pl...

  * ChemSec and Clean Production Action unveil research highlighting
    companies that are leading the electronics industry by removing
    harmful chemicals from their products
  * Sony Ericsson commended for its removal of substances of concern
    and its chemical inventory processes

London - October 6 2009 - Sony Ericsson has been recognised today for
its proactive activity in removing harmful substances from its
products. The company features in a report published by ChemSec and
Clean Production Action, "Greening Consumer Electronics: Moving Away
from Bromine and Chlorine", which profiles seven leading companies in
the electronics industry that have engineered environmental solutions
to negate the need for using brominated and chlorinated chemicals in
their products.

Sony Ericsson mobile phones include an industry leading 'green core'
- the result of the company's long standing commitment to eliminate
the use of hazardous chemicals from the product design and
manufacturing process. By implementing a life-cycle approach to
product development that takes into account design, supply chain,
manufacturing, product use and end-of-life treatment, Sony Ericsson
has worked with its partners to phase out unwanted substances. As
early as 2001, Sony Ericsson started removing brominated flame
retardants (BFR) from its products and which are now 99.9% BFR free
and totally PVC free[1]. The company has now shipped over 350 million
BFR-free phones.

In June 2009, Sony Ericsson launched two pioneer GreenHeart(TM)
products that build on the company's 'green core' and introduce a
range of sustainable innovations that will eventually roll out into
the broader portfolio. The two flagship products - the C901
GreenHeart(TM) and Naite - and the MH300 GreenHeart (TM) headset, one
of the greenest headsets on the market, underpin Sony Ericsson's
commitment to taking a lead on environmental sustainability by
driving green innovation that doesn't compromise on product design
and functionality. Naite will be available in select markets globally
from 7th October 2009.

"Building on the established heritage of our parent companies, Sony
Ericsson has worked continuously to become an industry leader in the
area of removing harmful substances from the core of its phones,"
said Mats Pellbäck Scharp, Head of Sustainability, Sony Ericsson. "We
are delighted that ChemSec and Clean Production Action have
recognised our work in this area. The report not only demonstrates
our drive to become an industry leader in sustainable innovation but
underpins our ongoing commitment to maintain the highest standards in
our overall approach to sustainability."

The report also outlines how Sony Ericsson is not only removing
substances of concern from its products, but also taking on the
complicated task of establishing full chemical inventories for its
product lines. In May 2008, Sony Ericsson began implementing a
materials declaration system collecting information from suppliers in
order to understand exactly what is in its products and enable it to
monitor for known hazards. Furthermore, the company has exceeded the
requirements of the EU directive on the Restriction of the use of
Hazardous Substances (RoHS), which came into force in 2006 and has
actively removed a number of additional unwanted substances from the
manufacturing process.

For more information on the GreenHeart(TM) programme and Sony
Ericsson's overall sustainability commitment, log on to

"Greening Consumer Electronics: Moving Away from Bromine and
Chlorine" was written by Clean Production Action (CPA), a nonprofit
based in the U.S. dedicated to providing strategic solutions for
green chemicals, sustainable materials and environmentally preferable
products; and the Europe-based ChemSec (The International Chemical
Secretariat), a nonprofit working to highlight the urgent need to
phase out hazardous substances and bridge the gap between science,
business and policy-makers.

The full report along with other background materials and photos can
be found at and

© Sony Ericsson Mobile Communications AB, 2009.

Sony Ericsson is a top, global industry player with sales of around
97  million phones in 2008. Diversity is one of the core strengths of
the company, with operations in over 80 countries including
manufacturing in China and R&D sites in China, Europe, India, Japan
and North America. Sony Ericsson was established as a 50:50 joint
venture by Sony and Ericsson in October 2001, with global corporate
functions located in London.  For more information about Sony
Ericsson please visit

[1] Except for one charger set which will be phased out by the end of

Sony Ericsson Global Communications & PR
Merran Wrigley: +44 7887 628 358
General Press: +44 208 762 5858

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