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Koninklijke Philips (PHPE)

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Wednesday 25 August, 1999

Koninklijke Philips

Joint Ventures Senior Apptmnt

KONINKLIJKE PHILIPS ELECTRONICS NV
25 August 1999

Ron Wirahadiraksa appointed CFO of LG.Philips LCD

Royal Philips Electronics of the Netherlands announces that Mr.Ron
Wirahadiraska, currently Chief Financial Officer of Philips Flat Display Systems
(headquartered in San Jose, USA), a business group of Philips Components, has
been appointed Chief Financial Officer, Senior Executive Vice President and
Representative Director of LG. Philips LCD Inc.

LG. Philips LCD is a 50/50 joint venture between LG Electronics Inc., and Royal 
Philips Electronics.  Mr Wirahadiraska will be based in Seoul, South Korea.

For further information please contact:

Philips Media Relations
Jeremy Cohen, tel: +31 20 5977213, email: Jeremy.Cohen@philips.com


Royal Philips Electronics of the Netherlands is one of the world's biggest
electronics companies and Europe's largest, with sales of US$33.9 billion in
1998.  It is a global leader in colour television sets, lighting, electric
shavers, colour picture tubes for televisions and monitors, and one-chip TV
products.  Its 227,600 employees in more than 60 countries are active in the
areas of lighting, consumer electronics, domestic appliances, components,
semiconductors, medical systems, business electronics and IT services (Origin). 
Philips is quoted on the NYSE, London, Frankfurt, Amsterdam and other stock
exchanges.  News from Philips is located at www.news.philips.com