Alliance, etc

WPP Group PLC 16 June 2000 WPP in joint venture with US multi-cultural communications firm WPP Group plc ('WPP') announces it has entered into a strategic alliance and acquired 49% of the equity of UniWorld Group, Inc., a leading African- American and multi- cultural marketing communications company. Headquartered in the US, with offices in New York and Los Angeles, UniWorld serves such major Fortune 500 clients as AT&T, Colgate, Burger King, Ford Motor Company and Microsoft. UniWorld had reported billings of $230 million in 1999 and net assets of $1.9 million at 31 December 1999. The company employs more than 150 people and has several specialized divisions, including UniWorld Hispanic and Urban Force, a wholly-owned urban youth marketing subsidiary. The agency was named 'Agency of the Year' in the current issue of Black Enterprise Magazine. UniWorld will continue to operate as a separate business, working with various WPP companies to form co-operative ventures when it is beneficial to clients, including Mendoza Dillon and Asociados, a leading Hispanic agency; and the Market Segment Group, a brand consultancy specializing in multi-cultural and segmented markets. The relationship will also allow UniWorld to leverage WPP's capabilities in research, healthcare, promotion and event marketing, media investment management, and interactive and new media. For further information: Feona McEwan at WPP, UK 44 207408 2204

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