Vodafone introduces EUROCALL

Vodafone Group PLC
16 January 2001

VODAFONE INTRODUCES EUROCALL - THE SIMPLE WAY TO CALL ACROSS EUROPE

Vodafone  Group  Plc  has  today  announced  the  introduction   of
Eurocall, an innovative new service making the use of mobile phones
when travelling across Europe simple, transparent and better value.
Using  Eurocall customers will be charged a single rate when making
and  receiving calls within Europe on any Vodafone partner  network
in   Austria,   Belgium,  France,  Germany,  Greece,   Italy,   The
Netherlands,  Portugal,  Spain,  Sweden,  or  the  United  Kingdom.
Eurocall, available to over 70 million mobile customers in  Europe,
is  the  first  Pan-European branded service to  be  introduced  by
Vodafone  and  will become operational in each of the countries  by
March 2001.

Using  Eurocall,  customers will receive a single  rate  charge  of
EUR 0.80  per  minute when making calls on their  mobile phones  on
Vodafone  partner  networks to any country  within  Western  Europe
(Note 1).  This simple system gives customers the ability to always
know what a call costs before they make it.  Eurocall replaces  the
current system where roaming prices can depend on the time of  day,
home  network of the customer, visited network, and destination  of
the call within Europe.  Currently, a customer can face over 10,000
possible roaming tariffs for making calls.

Eurocall customers will also be given a simplified tariff for calls
received  whilst roaming.  This will be set by the customer's  home
network  and will apply to calls received on any network in Western
Europe.

Commenting,  Thomas  Geitner, Chief Operating Officer  of  Vodafone
Europe,  said:   'The  launch of the Eurocall  offers  customers  a
simple,  transparent and attractive service for their international
calls  when roaming in Europe. Customers will continue to use their
current  domestic  tariffs.  Eurocall  is  the  first  pan-European
service  offer  that  we  have made available  over  our  extensive
European  footprint  and  is the first  step  in  bringing  to  our
customers  one  of  the  key benefits of  the  Vodafone  brand  and
presence  throughout  Europe.   We  expect  to  introduce   further
innovative services in the near future'.

Eurocall customers will also benefit from a single rate tariff  for
making calls that originate on all other mobile networks throughout
Western  Europe.   The actual rate will be set by  each  customer's
home network and will be in the region of EUR 1 per minute.

Customers  who  have  already signed up  to  the  Eurocall  service
include Unilever and Siemens.
                           
                                 
NOTES TO EDITORS:

Call charges exclude VAT

Premium rate numbers are excluded from the flat rates

The name Eurocall has yet to be confirmed for use by Proximus in
Belgium

The Vodafone partner networks are : SFR (France), D2 Vodafone
(Germany), Libertel Vodafone (Netherlands), Europolitan Vodafone
(Sweden), Telecel Vodafone (Portugal), Airtel (Spain), Panafon
Vodafone (Greece), Omnitel Vodafone (Italy), Proximus (Belgium),
Tele.ring (Austria), Vodafone UK

NOTE 1 

'WESTERN EUROPE'

Monaco              Denmark        Finland        Republic of Ireland
Luxembourg          Norway         Liechtenstein  Switzerland
San Marino          Gibraltar      Faroe Islands  France
Sweden              Germany        Portugal       Netherlands
Spain               Greece         Italy          Austria
United Kingdom      Belgium        Andorra        Canary Islands

FOR FURTHER INFORMATION CONTACT:

Vodafone Group Plc
Tim Brown, Group Corporate Affairs Director
Mike Caldwell, Group Corporate Communications Director
Melissa Stimpson, Senior Investor Relations Manager
Jon Earl, Investor Relations Manager
Tel:  [phone]

Tavistock Communications
Lulu Bridges / John West
Tel:  [phone]