Vodafone Internet Services

Vodafone Group Plc
14 February 2008


14 February 2008

      VODAFONE HIRES PIETER KNOOK TO HEAD UP NEW INTERNET SERVICES FUNCTION

                New organisation will accelerate delivery of the
                          Group's Mobile Plus strategy
                                        
Vodafone Group Plc today announces the creation of Vodafone Internet Services
which will lead the development and delivery of Vodafone's current and future
consumer propositions for the internet. Vodafone has appointed Pieter Knook, a
senior vice president of Microsoft, to the newly formed role of Director of
Internet Services.

Vodafone Internet Services will focus on the provision and delivery of
distinctive consumer web services such as IP communications, mobile internet
access and selected content categories, through mobile devices.

Pieter Knook will be responsible for delivering new revenue growth
around internet, content and advertising with a focus on differentiating
Vodafone's services by creating rich and distinctive experiences for customers.

Knook, 49, joins Vodafone on 10 March, following 17 years with Microsoft where,
as one of the most senior executives in the company, he spent the last 5 years
as Senior Vice President running Microsoft's Mobile business, including
strategy, product development, marketing and sales. During his time with
Microsoft, Pieter led a wide range of programmes across seven businesses. He
will report to Frank Rovekamp, Global Chief Marketing Officer, Vodafone Group.

'Leading Vodafone Internet Services calls for a world class leader of
considerable stature and experience.' said Rovekamp. 'We are delighted that
Pieter is joining us to help transform the customer experience through the
mobile internet, meet growing customer demand for web services
accessed from mobile devices and drive revenues within our Mobile Plus strategy.
Pieter has an impressive track record across technical, sales, marketing and
business management disciplines covering the US, Asia and Europe.'

'I am very excited to join Vodafone Group,' said Pieter Knook. 'I look forward
to serving Vodafone's customers with innovative internet based services, as well
as bringing new software and services expertise to a company that is renowned
for its worldwide customer reach, mobility offerings and its focus on high
quality execution.'

Vodafone's Mobile Plus strategy focuses on the company's commitment to address
fixed line revenue opportunities, develop integrated mobile and PC offerings and
create advertising revenue streams.

                                     - ends-


For Further Information

Vodafone Group Media Relations
[phone]
[e-mail]


Note to Editors

Pieter Knook is an Electrical Sciences graduate of Trinity Hall Cambridge and
spent the early part of his career in systems integration, before joining
Microsoft in 1990. Pieter is married with 2 children.

High Resolution Images available with this Press Release from www.vodafone.com


About Vodafone

Vodafone is the world's leading international mobile communications group with
operations in 25 countries across five continents and over 252 million
proportionate customers at 31st December 2007, as well as 40 partner networks.
For further information, please visit www.vodafone.com

 



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