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Vodafone Group Plc 26 March 2003 26 March 2003 ONE MILLION VODAFONE LIVE! CUSTOMERS Vodafone Group Plc ('Vodafone') today announces it has achieved its target of one million Vodafone live! customers by 31 March 2003. Launched on 24 October 2002, Vodafone live! is Vodafone's easy to use consumer service, bringing customers a world of colour, sound and pictures. Of the one million Vodafone live! customers, Germany now has over 375,000, Italy 190,000 and the UK 220,000. Vodafone also has an additional 420,000 customers in these markets that now own a MMS capable device*. Now available in 10 countries**, with Egypt, Australia and New Zealand due to launch shortly, Vodafone live! enables customers to use picture messaging, download polyphonic ringtones and colour games, and browse branded infotainment from the latest integrated camera phones through an easy to use, icon driven menu. Vodafone live! brings together network and handset technology, applications and content in one easy to use package for its customers. Its branded menu enables intuitive navigation of its different services, with payment for downloads based on set prices, enabling transparency of cost for customers. Since its launch, Vodafone live! has attracted critical acclaim from the industry, including recent awards at the GSM Association Awards ceremony in Cannes on 18 February 2003; Vodafone live! received awards for best consumer application and also best television advertising. Sharp's GX10, the fully optimised Vodafone live! device, was also awarded top prize for best wireless handset. Sir Christopher Gent, Chief Executive, Vodafone Group Plc, commented: 'To have launched Vodafone live! as a global service and to have reached one million customers in just over five months is a tremendous achievement for the Group. Vodafone live! is the most successful mobile data service ever launched in Europe, with activation rates gaining momentum since the New Year. 'Not only has Vodafone live! gained recognition from the industry, it is also a clear success with our customers'. - ends - For further information contact: Vodafone Group Plc Tim Brown, Group Corporate Affairs Director Melissa Stimpson, Director of Group Investor Relations Bobby Leach, Head of Group Financial Media Relations Darren Jones, Senior Investor Relations Manager Jon Earl, Senior Group Communications Manager Janine Young, Group Communications Manager Tel: +44 (0) 1635 673310 Tavistock Communications John West/Justin Griffiths Tel: +44 (0) 20 7600 2288 Notes * Defined as a device with the capability to send and receive MMS ** Countries offering Vodafone live!: Germany, Greece, Hungary, Ireland, Italy, Netherlands, Portugal, Sweden, Spain, UK This information is provided by RNS The company news service from the London Stock Exchange
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