Press Release

The Core Business strengthens further according to Preliminary
                               results

The Core Business: Preliminary Results - Half Year ended 30 November
                                2008

The Core Business PLC, ('the Company') the innovative beauty brand
business, announced its preliminary results for the half year to 30
November 2008 last week.

Growing sales by  over 55%  to £1,506,000 the  Company has  performed
well in  the  half  year  period despite  the  downturn  in  consumer
spending. With its cosmetics, skincare and beauty accessories  brands
and its  penetration  in  volume mass  and  mid  retail  distribution
channels, The  Core  Business believes  it  is well  placed  to  take
advantage  of  consumers  trading  down  and  seeking  high   quality
value-for-money  products.  Its  also  believes  that  the  "lipstick
factor" where  consumers unable  to afford  high ticket  items  spoil
themselves on small  low cost  indulgent products  such as  lipsticks
will keep the beauty business reasonably resilient to the effects  of
recession.

In  addition  the  business  has  recently  strengthened  its   Board
following the appointments of  Matt Cooper as Non-Executive  Chairman
and Muriel Zingraff as Non-Executive Director.


Chief Executive Stirling Murray said:

"The business operates in a highly dynamic fast changing market where
"newness" is vital. The  Core Business has  a strategic objective  of
delivering 35%  of  sales from  products  or brands  that  are  newly
launched and were unavailable in the previous year. For the half year
period new  brands have  accounted for  36% of  sales. This  strategy
requires a  strong focus  on new  product development  and  continual
critical assessment  of new  brand distribution  opportunities.  This
takes a high proportion of management time but will be worthwhile  as
we seek to build critical mass in revenue and profitability."

HIGHLIGHTS

*          Revenue for the half year increased by approximately 55%
  to £1,506,000 versus £972,000 for the corresponding half year
  period last year.
*          Reduced loss for the half year of £76,000 (six months to
  30 November 2007: £143,000 loss).

*          The Company's focus on distributing brands into major
  retailers and creating and owning its own brands has had a
  significant effect on revenues. Bloom colour cosmetics, a
  distributed brand under a five year exclusive UK agreement launched
  in September 2008 and generated sales of £458,000 in the half year
  period. Grace Your Face, an innovative wholly owned skin care
  solutions brand launched in June and delivered sales of just below
  £100,000 for the period.

*          Elite Models Beauty accessories - sold in Superdrug and
  Tesco stores - delivered sales of £178,000 for the period, an
  increase of 1.4%.

*          Consultancy contracts delivered revenues of £54,000, an
  increase of £15,000 on the corresponding half year period last
  year, but in line with the Company's strategy of focussing on
  distributing and owning brands.


The full preliminary announcement can be viewed at:



http://www.thecorebusiness.co.uk/data.asp

For further information, please contact:

The Core Business
PLC
www.thecorebusiness.co.uk
Stirling Murray, Chief Executive
                        020 8559 8244
Alastair Kennedy, Finance
Director                                              020 8559 8244


Notes to Editors
The Core Business was established in May 2004 by Stirling Murray to
create, develop, launch and distribute personal care and beauty
brands. It also provides consultancy and brand management services.
The Company was listed on AIM in March 2006 under the ticker 'CORE.'


This announcement was originally distributed by Hugin. The issuer is 
solely responsible for the content of this announcement.