Directors' Dealings

St.Ives PLC
1 November 1999



NOTIFICATION OF INTERESTS OF DIRECTORS AND CONNECTED PERSONS

In accordance with Chapter 16. Directors Point 16.13(c)

Name of Company:               St Ives plc


Names of          Date of       S'cripton       Nature                No. of
Directors:        Grant:        Price           of                    Shares
                                                Transaction           under
                                                                      Option


Wayne Angstrom     28.10.99     558p       Invite to Share Option     25,000
Brian Edwards      28.10.99     558p       Invite to Share Option     35,000
Miles Emley        28.10.99     558p       Invite to Share Option     40,000
Gary Iceton        28.10.99     558p       Invite to Share Option     25,000
Ray Morley         28.10.99     558p       Invite to Share Option     20,000


The above directors were invited to participate in the St Ives plc 1995
Unapproved Executive Share Option Scheme ('The Scheme').  In order for the above
directors to accept the offer, they must pay an Option Price of £1 and return
their acceptance and their monies to St Ives plc by 19 November 1999.

There will be another notification from St Ives plc on the date of acceptance.