Paddy Power migrates to Playtech's casino product

RNS Number : 4098P

Playtech Limited

03 October 2011

 



Playtech Limited

('Playtech' or the 'Company')

Paddy Power migrates to Playtech's casino product

Playtech, (AIM:PTEC) the leading provider of software and services to the online, mobile and land-based gaming sector, announces that Paddy Power (LSE: PAP / ISE: PLS) has today launched its market leading casino product under a multi-year agreement which significantly extends its relationship with the Company.

The Playtech casino product provides Paddy Power with a comprehensive games library, comprising slots, table and card games and a wide range of branded content in both download and web-based formats. Playtech's advanced player management tools include loyalty functionality which will create significant opportunities for Paddy Power to enhance player returns.

Paddy Power is Ireland's largest bookmaker and has a substantial online presence in the UK and in continental Europe. It generates approximately 75% of its total profits through its online presence, primarily through sports-betting, games, casino, poker and bingo products. Paddy Power's relationship with the Company began in 2007 when it became a member of Playtech's iPoker network. More recently Paddy Power joined Playtech's Virtue Fusion bingo network.

Mor Weizer, Playtech's Chief Executive, said: "We have built a strong relationship with Paddy Power over several years and are delighted to be able to further consolidate our service provision to one of the industry's leading players through this agreement to provide our leading casino technology."

Christopher Coyne, Head of Gaming at Paddy Power and Denise Dunne, Casino Manager at Paddy Power, said: "We are excited to announce the launch of Paddy Power's new casino using Playtech's technology. We believe it will be best-in-class with an abundance of excellent games added to our market leading casino promotions for players. Playtech was chosen following a rigorous selection process from amongst the leading casino suppliers. The project teams have delivered a fantastic online casino which we believe will significantly enhance our online offering."

- Ends -

For further information contact

Playtech Ltd Mor Weizer, Chief Executive David Mathewson, Chief Financial Officer Ross Hawley, Head of Investor Relations c/o Pelham Bell Pottinger	[phone]
Collins Stewart Piers Coombs / Bruce Garrow	[phone]
Deutsche Bank Andrew Smith	[phone]
Pelham Bell Pottinger David Rydell / Olly Scott / Guy Scarborough	[phone]

About Playtech

Playtech develops unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, hosting and CRM services. Leading gaming applications include Casino, Poker, Bingo, Sports-betting, Live Gaming, Casual and Fixed Odds games.

Playtech provides licensees with the tools to maximise cross-selling opportunities, player loyalty and yield, all through the powerful management interface - the IMS. The Group's capabilities enable the delivery of an integrated software or turnkey solution, with players accessing online, broadcast, mobile and server-based gaming terminals through a single account.

New licensees include existing online operators upgrading or diversifying their offering, land-based Casino groups, government sponsored entities such as lotteries, and new entrants making their online gaming debut, particularly in newly-regulated markets.

Founded in 1999, Playtech has some 1,000 employees located in development centres in five countries, the majority of whom are engaged in research and development of current and future gaming technologies, together with 900 employees providing ancillary services. 

www.playtech.com

About Paddy Power

Paddy Power is an international Betting and Gaming group.

Since its foundation in 1988, Paddy Power has sought to be different from the pack by taking an unconventional approach to betting and gaming. The vision is simple, make betting with Paddy Power an entertaining, fun and fair experience that means more than simply winning or losing money.  Paddy Power is also committed to providing customers with the best product range and highest quality customer service. 

Paddy Power is a publicly quoted company, listed on both the Irish and London Stock Exchanges.

www.paddypowerplc.com

 

END

 

 

AGRKXLBBFBFLFBQ