Director/PDMR Shareholding

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Name	Date of Grant	Performance Award Number of Shares	Vesting Date
David Richardson	18 March 2026	855,564*	18 March 2029
Mark Godson	18 March 2026	390,322*	18 March 2029

PERFORMANCE MEASURE/RATIONALE	WEIGHTING	THRESHOLD (25% VEST)	MAXIMUM (100% VEST)
Cash Generation	15%	£439m	£514m
Tangible Net Asset Value	25%	£3,1bn	£3.7bn
Return on Equity	45%	27%	34.3%
Diversity and inclusion: gender and multi-ethnicity mix in senior leadership	15% (split equally)	Gender 40% Ethnically Diverse 18%	Gender 42% Ethnically Diverse 21%

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	David Richardson
2	Reason for the notification
a)	Position/status	Group Chief Executive Officer
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Just Group plc
b)	LEI	5493006456YEZEELRR90
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument	Ordinary Shares of 10 pence each

	Identification code	GB00BCRX1J15

b)	Nature of the transaction	Receipt of an award as nil cost option under the Just Group plc Long Term Incentive Plan to vest on 18 March 2029 subject to the achievement of performance targets.
c)	Price(s) and volume(s)
				Price(s)	Volume(s)
			(i)	£NIL	855,564

d)	Aggregated information

	- Aggregated volume - Price	-855,564 -NIL

e)	Date of the transaction	18 March 2026
f)	Place of the transaction	Outside a trading venue

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Mark Godson
2	Reason for the notification
a)	Position/status	Group Chief Financial Officer
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Just Group plc
b)	LEI	5493006456YEZEELRR90
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument	Ordinary Shares of 10 pence each

	Identification code	GB00BCRX1J15

b)	Nature of the transaction	Receipt of an award as nil cost option under the Just Group plc Long Term Incentive Plan to vest on 18 March 2029 subject to the achievement of performance targets.
c)	Price(s) and volume(s)
				Price(s)	Volume(s)
			(i)	£NIL	390,322

d)	Aggregated information

	- Aggregated volume - Price	-390,322 -NIL

e)	Date of the transaction	18 March 2026
f)	Place of the transaction	Outside a trading venue

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