Director Shareholding

Personal Group Holdings PLC
07 February 2003

DIRECTORS PURCHASE OF SHARES



Personal Group Holdings Plc (the Company) operates an Inland Revenue approved
All Employee Share Ownership Plan (AESOP) which allows employees and directors
the opportunity to purchase shares in the Company currently held by Personal
Group Trustees Limited.



The second allocation period ended on 31 December 2002 and the following
directors have been allocated shares as follows:



                                        Shares          Total number of shares
                   Price                Allocated       held at 31 December 2002



Dr J P Barber      107.5p               710                   259,765

Mr S M Donald      107.5p               710                    26,705

Mr R Pease         107.5p               710                    73,815

Mr K Rooney        107.5p               710                    30,179

Mr R Green         107.5p               697                     9,447



Under the Rules of the AESOP, the share price at which the shares are allocated
is the lower of the mid-market value at the start and end of the relevant
accumulation period.






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