Pelatro in Multichannel Marketing Hub space

RNS Number : 8941Y

Pelatro PLC

28 August 2018

 

28 August 2018

Pelatro Plc

("Pelatro" or the "Company")

Pelatro evolves as a player in Multichannel Marketing Hub space

Pelatro (AIM: PTRO), the global precision marketing software specialist, is pleased to announce that following the successful acquisition of Danateq, it is now offering a suite of products called the mViva Multichannel Marketing Hub consisting of mViva Contextual Marketing Solution, mViva Loyalty Management Solution and mViva Intelligent Notification Manager.

Given the highly competitive nature of the telecom industry, marketing leaders are increasingly looking for personalized, real time, multichannel engagements to ensure sustainable growth. It is this crucial gap that Pelatro is able to bridge by offering our mViva Multichannel Marketing Hub.

Using the Pelatro mViva Multichannel Marketing Hub, marketers can:

·   Obtain a 360-degree view of each customer in real time

·   Engage with each customer across both traditional and digital channels

·   Despatch targeted, personalized, contextual and relevant campaigns

·   Improve loyalty thereby materially reducing churn

·   Consolidate all communication with customers on a single platform to achieve unified and intelligent communication

Subash Menon, Managing Director of Pelatro, commented:

"With over a dozen customers across as many countries, Pelatro is forging ahead in helping telcos to grow revenue and reduce churn. This expanded offering and full suite of products will further deepen the engagement between Pelatro and the telcos."

Further information on the mViva Multichannel Marketing Hub can be viewed on the Company's website at http://www.pelatro.com/investors/media-2/.

Contact details:

Pelatro Plc
Subash Menon, Managing Director	c/o IFC
Nic Hellyer, Finance Director
finnCap Limited (Nominated Adviser and Broker)	[phone]
Adrian Hargrave/Kate Bannatyne
IFC Advisory Limited (Financial PR and IR)	[phone]
Tim Metcalfe/Miles Nolan/Zach Cohen

 

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