Holding(s) in Company

Pearson PLC
18 October 2007




TR-1(i):             NOTIFICATION OF MAJOR INTERESTS IN SHARES



(1). Identity of the issuer or the underlying issuer of existing shares to which
voting rights are attached (ii):

Pearson plc


2. Reason for the notification (please tick the appropriate box or boxes):
 

An acquisition or disposal of voting rights:                               ( X )


An acquisition or disposal of financial instruments which may result 
in the acquisition of shares already issued to which voting rights are 
attached:                                                                  (   )


An event changing the breakdown of voting rights:                          (   )

                                                                           
Other (please specify):                                                    (   )




3. Full name of person(s) subject to the notification obligation (iii):

Aviva plc & its subsidiaries

 

4. Full name of shareholder(s) (if different from 3.) (iv):


Registered Holder:

BNY Norwich Union Nominees Limited      5,278,404*

BT Globenet Nominees Limited                9,588*

Chase GA Group Nominees Limited        13,234,228*

Chase Nominees Limited                  1,206,666*

CUIM Nominees Limited                   4,489,381*

Vidacos Nominees Limited                  185,741*



* donates direct interest



5. Date of the transaction and date on which the threshold is crossed or reached
if different) (v):

16 October 2007


 
6. Date on which issuer notified:

17 October 2007



7. Threshold(s) that is/are crossed or reached:

2% to 3% change at Direct Interest Level.




8. Notified details:

A: Voting rights attached to shares
 
Class/type of shares            Situation previous to  
                                the Triggering
if possible using the           transaction (vi)         
ISIN CODE                              
                       Number of shares       Number of voting Rights 
                                              (viii)                  

Ordinary Shares                                                                      
 
GB0006776081           <3%                    <3%
                                                                      

 



Resulting situation after the triggering transaction (vii)
 
Class/type of shares    Number of shares    Number of voting rights      % of voting rights  
                                            (ix)
if possible using                                                                 
the ISIN CODE                                                                         
                        Direct              Direct (x)  Indirect (xi)    Direct    Indirect  

Ordinary Shares
                                                                                      
GB0006776081            24,404,008          24,404,008  Not              3.02%     Not
                                                        Disclosable                Disclosable


 




B: Financial Instruments

Resulting situation after the triggering transaction (xii)

Type of     Expiration Date  Exercise/Conversion Number of voting     % of voting     
financial   (xiii)           Period/ Date (xiv)  rights that may be   rights          
instrument                                       acquired if the                      
                                                 instrument is                        
                                                 exercised/                           
                                                 converted.                           
                                                                                      
                                     N/A                                                                                
     

 
 

Total (A+B)

Number of voting rights       % of voting rights 

24,404,008                    3.02%


                  

                                        
9. Chain of controlled undertakings through which the voting rights and/or the
financial instruments are effectively held, if applicable (xv):


                             See Section 4
 





Proxy Voting:
 
10. Name of the proxy holder:

See Section 4

 

11. Number of voting rights proxy holder will cease to hold:


 

12. Date on which proxy holder will cease to hold voting rights:


 

13. Additional information:

Figures are based on a total number of voting rights of 807,954,077



 

14. Contact name:

Neil Whittaker

 

15. Contact telephone number:

01603 684420






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