Director/PDMR Shareholding

Summary by AI ^BETAClose X

Eagle Eye Solutions Group PLC has announced that Cédric Chereau, VP EMEA and Managing Director of EagleAI, transferred 188,313 ordinary shares to a new custody account on March 20, 2026. Following this transaction, Mr. Chereau's beneficial interest remains unchanged at 200,640 ordinary shares, representing 0.67% of the company's issued ordinary share capital. This transfer was conducted outside of a trading venue and did not involve a change in price.

Disclaimer*

Eagle Eye Solutions Group PLC

20 March 2026

Eagle Eye Solutions Group PLC

("Eagle Eye" or the "Company")

PDMR Shareholding

Eagle Eye, a leading provider of applied AI for marketing, enabling personalised, real-time engagement at scale, announces that it has been informed today that Cédric Chereau, VP EMEA and Managing Director of EagleAI, has transferred 188,313 Ordinary Shares in the Company to a new custody account.

Following this transaction the beneficial interest of Cédric Chereau (including Ordinary Shares held by persons closely associated with him) remains unchanged at 200,640 Ordinary Shares representing 0.67% of the issued Ordinary Share capital of the Company.

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Cédric Chereau
2	Reason for the notification
a)	Position/status	VP EMEA, Managing Director EagleAI
b)	Initial notification/Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Eagle Eye Solutions Group plc
b)	LEI	2138002S1AIBVVMZ7A21
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 1p each GB00BKF1YD83
b)	Nature of transaction	Transfer of custody account
c)	Price(s) and volume(s)	Price(s)	Volume(s)
		N/A	188,313
	Aggregated information - Aggregated volume - Price	n/a
e)	Date of the transaction	20 March 2026
f)	Place of the transaction	Outside of a trading venue

Enquiries:

Eagle Eye Solutions Group plc	Tel: 0844 824 3686
Tim Mason, Chief Executive Officer
Lucy Sharman-Munday, Chief Financial Officer


Canaccord Genuity Limited (Nominated Adviser and Joint Broker)	Tel: +44 20 7523 8000
Simon Bridges, Harry Gooden, Andrew Potts, Elizabeth Halley-Stott

Shore Capital (Joint Broker)	Tel: +44 20 7408 4090
Corporate Advisory: Daniel Bush, David Coaten, Lucy Bowden
Corporate Broking: Henry Willcocks


Alma Strategic Communications	Tel: +44 20 3405 0205
Caroline Forde, Hannah Campbell, Kinvara Verdon

About Eagle Eye

Eagle Eye is a leading provider of applied AI for marketing, enabling personalised, real-time engagement at scale for retail, travel and hospitality brands globally. Our powerful technology combines the world's most flexible and scalable loyalty and promotions capability with cutting edge, built-for-purpose AI to deliver 1:1 personalisation at scale for enterprise businesses, globally.

Our growing customer base includes Loblaws, Southeastern Grocers, Giant Eagle, Asda, Tesco, Morrisons, JD Sports, E.Leclerc, Carrefour, the Woolworths Group and many more. Each week, more than 1 billion personalised offers are seamlessly executed via our platform, and over 700 million loyalty member wallets are managed worldwide.

AI-powered, API-based and cloud-native, Eagle Eye's enterprise-grade technology is fully certified by the MACH Alliance and has received recognition from leading industry bodies, including Gartner, Forrester, IDC and QKS.

Web - www.eagleeye.com

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