Launch of the New Majestic Pricing Proposition

RNS Number : 3286D

Majestic Wine PLC

26 October 2015

 



FOR IMMEDIATE RELEASE                                                                             26 October 2015

Majestic Wine PLC

("Majestic" or the "Company")

Launch of the New Majestic Pricing Proposition

Majestic Wine PLC, the UK's largest wine specialist, announces that from 27 October 2015 it is implementing a new pricing strategy throughout its store network and online, including removal of the six bottle minimum purchase rule.

This new pricing proposition has been created with the aim of making the shopping experience simpler and easier for both new and existing customers. The decision to also remove the six bottle minimum purchase rule follows the previously announced successful trial in selected Majestic stores since Spring 2015 proving popular with both new and existing customers.

In addition, for this Christmas, if customers mix any six wines and spirits, they get:

·      At least 10% off and up to 33% off all wines and spirits

·      Money Back Guarantee - a full refund, without delay or debate, if you're not satisfied with any product

·      Free delivery and free glass hire

Rowan Gormley, Majestic Wine PLC CEO, commented:  

"Our customers were telling us that they wanted simpler, clearer pricing, and an end to the six bottle minimum. This new structure is part of our wider plan to reposition Majestic Wine to become the go-to destination for the best quality wines at the best prices. There are now no barriers to shopping at Majestic, the pricing structure is very straightforward and I'm sure our customers will see this as a great move."

For further information, please contact:

Majestic Wine PLC Rowan Gormley, CEO James Crawford, CFO	Tel: [phone]
Buchanan Charles Ryland Gabriella Clinkard  Robbie Ceiriog-Hughes	Tel: [phone] [e-mail]
Investec Patrick Robb Carlton Nelson David Anderson	Tel: [phone]

About Majestic Wine PLC:

Majestic Wine PLC is the UK's largest wine specialist with 211 stores across the UK and France and over 678,000 active customers. In April 2015 Majestic Wine acquired Naked Wines, the online crowd funded wine retailer, and appointed Rowan Gormley, founder and CEO of Naked Wines to CEO of the enlarged Group. 

In June 2015 Rowan Gormley launched a strategic review and a number of new initiatives designed to reposition the Group as the go-to destination for wine, while maintaining the growth trajectory of Majestic's Commercial business and Naked Wines. Key to this strategy is to ensure all customers get the service and inspiration they are looking for when purchasing their wine, which other retailers can't provide.

Notes to editors:

The Alcohol (Scotland) Act 2010 prohibits any alcohol promotion offering customers a discount for buying multiple products in Scottish stores. Therefore, the Mix Six price (price for buying 6 bottles) in England and Wales will be the single-bottle price we charge in our 14 stores in Scotland.  

 

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