Directorate Change

Yoomedia PLC 25 March 2004 25 March 2004 YooMedia appoints Finance Director YooMedia, the interactive television and wireless entertainment group, is pleased to announce the appointment of Jonathan Apps as Finance Director. Jonathan, 39, will join the board on 31 March. He was recently chief financial officer of Music Choice Europe plc, the quoted supplier of music programming to the digital television industry. Before that he was CFO of e-capital investments plc, the AIM-listed technology venture capital fund. Jonathan qualified as an accountant with Coopers &Lybrand, where he practised for 11 years in London and Sydney. Since leaving Music Choice last March, he has been an independent consultant to a number of early stage technology companies. Michael Sinclair, Executive Chairman of YooMedia, said: 'It is a sign of our growing maturity as a company that we can attract a finance director of Jonathan's calibre and track record. His experience in the technology and digital media arenas will be of great benefit and he is an excellent addition to the senior management team as YooMedia continues to drive forward.' Jonathan Apps said: 'I have been deeply impressed by the progress being made at YooMedia and, perhaps most importantly, by the quality of its products and its people. I relish the opportunity of contributing to its growth and success.' Jonathan Apps is/has been a director of the following companies: CURRENT DIRECTORSHIP: Structural Monitoring Systems plc LIST OF PREVIOUS DIRECTORSHIPS: Music Choice Europe plc Music Choice ltd e-capital investments plc ( now known as Avanti Capital Partners ) Pragmatrix Limited the sitegeist.com VEO ltd Technology Holdings ltd No further disclosures are required in relation to Jonathan Apps under Schedule 2 paragraph (f) of the AIM rules. About YooMedia YooMedia plc is a digital TV and wireless entertainment company that provides services including chat, games and dating products. YooMedia has: • recently acquired GoPlay TV Ltd. an interactive-games channel currently operated by Sony Pictures Digital Inc. GoPlay owns and operates an interactive games channel available on the first page of the interactive main menu on Sky Digital. • signed an exclusive three-year partnership agreement with Sportingbet Group, one of the world's leading online gambling business, which will initially see YooMedia launching Sportingbet's popular games products on all digital platforms in the UK in 2004. • the exclusive license for Tetris across UK digital cable and Freeview. • signed an exclusive partnership with Dateline to develop and launch all of its interactive dating services on digital television. • invested in and launched the first ever games channel on Freeview called Free2Play and has secured the right to run pay to play games on the platform. • an agreement with ntl: Home to distribute all its products on its digital interactive cable platform. • pioneered (and successfully trialled in partnership with Turner Broadcasting) the use of mobile phones to interact in real time with a TV programme. The Trigger TV technology is exclusive to YooMedia and protected by a worldwide patent. • been selected by the government as the only dedicated interactive TV company for the E-voting Framework. YooMedia plc is quoted on the Alternative Investment Market. www.yoomedia.com For further information, please contact: John Murray Powerscourt - Financial PR 020 7236 5615 This information is provided by RNS The company news service from the London Stock Exchange

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