TV Rights Agreement

Media Content PLC
18 April 2000

                       MEDIA CONTENT PLC

             RECORD TELEVISION DISTRIBUTION FOR THE 
                 SYDNEY 2000 PARALYMPIC GAMES,
   THE WORLD'S SECOND BIGGEST PARTICIPATION SPORTING EVENT.

The  Sydney 2000 Paralympic Games Organising Committee  (SPOC)
and  Media  Content  Sports Media Advisors  Limited  announced
today  that  the Sydney 2000 Paralympic Games  will  have  the
widest  television coverage of any Paralympics to date, easily
surpassing  the  level  of  Atlanta and  Barcelona,  with  the
announcement   of   television  rights   being   signed   with
broadcasting organisations in Europe, USA and Japan.

An  agreement  was  finalised  this  week  with  the  European
Broadcast  Union (EBU), giving at least 48 European  countries
the  rights to Sydney coverage; New York-based media  company,
We  Media  Inc,  has bought the USA broadcast rights;  and  in
Japan,  the  largest  Japanese  public  network,  NHK-TV,  has
acquired the rights for it's own market.

These  three deals - EBU, USA and Japan - represented  a  huge
potential  television audience for the Paralympics,  according
to  SPOC Chief Executive Lois Appleby. 'It's a measure of  the
growth  and success of the Paralympic movement worldwide  that
TV  networks now want to ensure their audiences at home get to
see the Games,' she said.

In  addition to Europe, Japan and the USA, Media Content is in
the  final stages of negotiation with broadcasters in  Canada,
South  Africa,  New  Zealand, and China,  with  further  deals
likely  throughout  Asia and South America.  Siabhan  Graffius
Manager  of Media Content Sports Media Advisors Limited  said:
'This  level of commitment from international broadcasters  in
terms  of  coverage and rights fees is unprecedented.  It  not
only  establishes the credibility of the Paralympic  Games  in
the  worldwide community of sport, it also paves the  way  for
future Paralympics to even higher television revenues'.

Simon  Thomas, SPOC's Senior Manager Television, said:  'While
the Paralympic Games is not a mainstream sports TV product, we
have   been  able  to  build  a  strong  interest.  'He   said
'broadcasters  for the Sydney 2000 Games are paying  more  for
the TV rights than in 1996 or 1992, but as we are providing  a
lot  more coverage than at previous Paralympic Games, they are
getting a lot more in return'.

The announcement came on the day the Sydney 2000 Paralympic
Games celebrated its 'Six Months to Go' anniversary until the
Opening Ceremony on 18 October.

Media Content Sports Media Advisors Limited is a subsidiary of
Media Content PLC, the AIM listed sports media advisory and
investment company.
   

For further information please contact:
SPOC                                           [phone]
Simon Thomas
Media Content                                 [phone]
Siabhan Graffius
Square Mile Communications                    [phone]
Nick Oborne/Georgina Briscoe