Appointment as Advisor for Live TV on Airplanes

Media Content PLC
2 February 2000

MEDIA CONTENT APPOINTED AS ADVISOR TO WORLD'S FIRST 'LIVE
TO AIRPLANE' TELEVISION NETWORK AND INTERNET SERVICE

Media  Content  PLC  announces today the  appointment  of
Media Content Sports Media Advisors Ltd (its wholly-owned
subsidiary)  to  AirTV  a  Washington  DC  based  company
founded  in 1995 to develop a worldwide global  satellite
television  to deliver live, multi-channel television  to
airborne   passenger   aircraft.  The   industrial   team
participating  in  AirTV's development to  date  includes
Alcatel, Marconi Canada and Aerospatiale Matra.

Media  Content  will  advise on  its  sports  programming
strategy  and   manage  the acquisition  of  live  sports
content    from    the   world's   leading   federations,
rightsholders and broadcasters.

The  Board of Media Content are excited to be working  on
the  AirTV,  project.  The global audience  for  'live  to
airplane' television and internet services is forecast to
grow  to  150 million per annum over the next few  years.
AirTV  plans  to  launch its worldwide service  by  2002,
transmitted via its dedicated satellite system.


Enquiries:

Media Content PLC                       [phone]
Jean-Paul de la Fuente
[e-mail]