Asian Contracts Secured

World Sport Group PLC
26 November 2001



Date:                26 November 2001

On behalf of:        World Sport Group plc

For immediate release


World Sport Group Secures Asian Contracts Worth $80m

World Sport Group plc, the leading sports media, marketing and management
company, is pleased to announce that it has secured several major sponsorship
contracts with a total value in excess of $80 million. As a result, more than
60 per cent of the Group's revenues for year ending 31 December 2002, are
already visible.

The contracts, which range from two to seven years, are across four key areas
of the Group's business - cricket, CNBC Sports, golf and football.

Cricket - World Sport Group has secured seven-year sponsorship deals with
Pepsi and LG (India) and three-year sponsorship deals with Hero Honda (India)
and South African Airways for the ICC properties.

CNBC Sports - the Group has already sold 90 per cent of the available airtime
in the last quarter, including a major deal with the Malaysian Tourist Board.

Golf - a multi-year deal has been signed with Omega as the title sponsor of
the Hong Kong Open, one of the leading evens on the Asian PGA Tour. In
addition, the Group has, for the first time, secured tour partner deals with a
number of organisations including Accenture, Omega, Taylor Made and Carlsberg.

Football - TV deals for Asian Football has been signed with LBC for the Middle
East. Sponsorship contracts have also been secured with Coca Cola, Adidas,
Maxell, Epson, Konica and Tiger Beer (Asia Pacific Breweries).

Commenting on the announcement, World Sport Group's Executive Chairman, David
Ciclitira, said:

'We are delighted with the progress we are making in the Asian market which
has been less affected by market conditions than many others. These contracts
are further endorsements of the excellent reputation and dominant position we
have in Asia.'

Seamus O'Brien, Chief Executive of World Sport Group, added:

'I have always been a strong believer in the Asian market place and feel that
our current success in sponsorship sales compliments the success we have
recently had in securing long-term television deals for the Asian Football
Confederation notably in Japan and the Middle East. Asia is still experiencing
strong economic growth and sport will be a major beneficiary of that.'

                                     Ends



Enquiries to:

Emma Kane, Chief Executive                          Tel: [phone]

Redleaf Communications Ltd                          Mob: [phone]

Notes to Editors:


  * World Sport Group plc (WSG) listed on AIM on 15 August 2001, following
    the reverse takeover of Orchard Furniture plc by the combined businesses
    of World Sport Group Limited and Parallel Media Group International
    Limited.

  * Current shareholders include News Corporation and Nomura.

  * The Company is currently capitalised at £53m.

  * The Company offers a full one-stop shop for advertisers and sponsors:
    television programming, airtime sales, outdoor marketing opportunities,
    Internet services, exposure in print publications and bespoke event
    management plus sponsorship in football, cricket, rugby and golf.

  * WSG's ownership of media and marketing rights includes the Asian
    Professional Golfers' Association (Asian PGA) for 90 years and rights to
    the Asian Football Confederation (AFC) events until 2009 (with matching
    rights to 2013). In partnership with News Corporation, it also has the
    rights to ICC International Cricket, including the World Cups in 2003
    (South Africa) and 2007 (West Indies).

end