Product Launch

Kerry Group PLC 20 June 2002 Kerry launches Mastertaste flavour division 2002 IFT Food Expo - Anaheim, California Kerry, the food ingredients, flavours and consumer foods group, has launched 'Mastertaste', the Group's new global flavour division, at the Institute of Food Technology (IFT) Annual Meeting and Food Expo, Anaheim Convention Center, California, June 15 - 19, 2002. Reflecting the division's worldwide service and flavour development capabilities, Mastertaste is focused on becoming the premier flavour supplier dedicated to food and beverage markets. The launch of Mastertaste brings together the Group's five recently acquired flavour businesses with the Mastertaste UK and Australian flavour businesses acquired in 1998, under a common identity, strategy for growth and flavour technology development, and commitment to unrivalled customer service through the provision of a wide range of innovative, high quality, authentic flavours for food and beverage applications. With industry acclaimed superiority in savoury, sweet and beverage flavours, Mastertaste will capitalise on the Group's total flavour capability across all markets served and provide the platform for further expansion and development in the flavour industry. 'Our recently acquired SGF (San Giorgio Flavors) in Europe, Geneva and Hickory flavour businesses in the U.S., combined with the Group's existing flavour business in European and Asia Pacific markets, gives Mastertaste a strong technical and well resourced international base from which to build a leading global flavour company specialising on food and beverage markets', explained Kevin Lane, Mastertaste, President and CEO. 'Supported by the Group's understanding of food and beverage applications and consumer requirements, and its culinary expertise, I believe Mastertaste is in a unique position to meet the flavour requirements of food and beverage companies on a worldwide basis' he added. Mastertaste will continue to expand its presence in major market categories including savoury products, dairy product applications, beverage and confectionery, through the division's leading-edge reaction, topnote, biotechnology, encapsulation, extraction, distillation, micro-granulation, pyrolysis and smoke fractionation flavour technologies. Speaking at the IFT launch of Mastertaste, Hugh Friel, Kerry Group, Managing Director, said that Mastertaste is dedicated to expanding its business with the Group's multinational and regional customers on a worldwide basis by demonstrating its leading flavour technologies. 'We are fully committed to attaining leadership in the food and beverage industries through Mastertaste's world-class flavour technologies and to on-going investment in acquiring and commercialisation of new technologies'. Background Information Mastertaste, headquartered in Rosemont, Chicago, USA, with flavour development facilities located in; New Jersey, Los Angeles, Madison (WI), Greenville Missouri, Brentwood and Crossville Tennessee, USA; Cam, UK; Turin and Druento, Italy; Rodgau, Germany; and Sydney, Australia; brings together under a common identity, focus and strategy the following flavour businesses acquired by Kerry Group, Mastertaste UK, founded in 1980 and acquired by Kerry in 1998, the leading UK based flavour house for savoury and sweet applications, the former Burns Philp flavours business acquired in 1998, serving Australia, New Zealand and Asian markets, San Giorgio Flavors, acquired from the Pernod Ricard Group in 2001, the leading Italian producer of flavours for beverages, dairy desserts and confectionery, with a portfolio of some 2,000 flavours and sales to 35 countries across Asian and EU markets, The Geneva Group; comprising Flavtek Inc., Geneva Flavors Inc. and Gilette Food Flavorings - a leading provider of flavours and technology for savoury and sweet applications to U.S. foodservice and processed food manufacturers. Geneva Flavors and Gilette Food Flavorings produce a complete line of savoury, dairy and cheese flavours. Gilette is also a specialist fruit flavour provider through distillates, essences, extracts and concentrated natural fruit and juice flavours. Flavtek is a producer of sweet flavours serving the dairy, beverage, bakery, snack food and confectionery sectors in the USA. Hickory Specialties Inc. - one of the world's leading producers of liquid smoke flavours under the 'Zesti Smoke' brand for application in sauces, marinades, glazes, smoked meats, snack seasonings, smoked seafood, soups, food coatings and prepared meals, with a well established customer base in the U.S. market and a strong international sales network in particular in Japan, Brazil and Europe. Kerry Group, headquartered in Ireland, is a major international food ingredients and flavours corporation, and a leading consumer foods processing and marketing organisation in selected EU markets. With annualised sales in excess of US$2.8 billion (EURO 3 billion), Kerry has established over 100 manufacturing facilities across four continents and provides in excess of 10,000 food products, ingredients and flavours through its network of international sales and technical centres to a wide customer base in 80 countries. In the financial year ended 31 December 2001, 29% of Group sales originated in Ireland, 39% in the rest of Europe, 27% in the America's and 5% in Asia. For further information please contact: Frank Hayes, Telephone: + 353 66 7182304 Fax: + 353 66 7182972 Director of Corporate Affairs, email: corpaffairs@kerry.ie Kerry Group plc. Website: www.kerrygroup.com This information is provided by RNS The company news service from the London Stock Exchange LAEFE
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