Christmas Trading Statement

RNS Number : 3733L

JD Sports Fashion Plc

09 January 2009

 



9 January 2009

JD SPORTS FASHION PLC

CHRISTMAS TRADING STATEMENT

JD Sports Fashion Plc ('the Group'), the leading retailer of sport inspired fashion apparel and footwear, today announces an update on performance following the Christmas trading period.

In contrast to many retailers in the clothing and footwear sector, the Group deferred discounting activity until Boxing Day and gross margin for the five week period between our Interim Management Statement on 2 December 2008 and 3 January 2009 was maintained at prior year levels. In the light of this and and having specific regard to the strong sales performance in the previous year (Group like for like sales for the five weeks ended 5 January 2008 were up 9.6%), we are pleased to report that Group like for like sales have continued to show a positive trend with an increase of 2.8% during the five week period to 3 January 2009 (Sports Fascias up 1.0% and Fashion Fascias up 12.5%). 

The Group's cumulative like for like sales for the 48 week period to 3 January 2009 are therefore up 3.8% (Sports Fascias up 3.1% and Fashion Fascias up 8.0%), with gross profit margins having improved marginally over the full period compared to the previous year.

The Board now believes that current market expectations for profit before tax and exceptional items will be marginally exceeded.

The Group will make its Preliminary Results announcement for the year ending 31 January 2009 on 8 April 2009. 

Enquiries:

JD Sports Fashion Plc                            Tel: [phone]

Peter Cowgill, Executive Chairman

Barry Bown, Chief Executive

Brian Small, Finance Director

Hogarth Partnership Limited                 Tel: [phone]

Andrew Jaques

Barnaby Fry

Ian Payne

 

END

 

 

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