Directorate Change

ITV PLC
28 February 2008



28 February 2008


Directorate change

ITV consolidates management team line-up


The Board of ITV plc today announced that Michael Grade has agreed to stay in
post as Executive Chairman until the end of 2010, one year longer than his
original three-year term.

Sir James Crosby, ITV plc's senior independent director, said: 'It was the
unanimous view of ITV's independent non executive directors that it would be in
the best interests of the company and its shareholders to ask Michael to extend
his time as Executive Chairman. This will deliver continuity and give the new
executive team the opportunity to execute ITV's turnaround plan, restoring the
company to growth and leading up to the CEO succession process.'

Mr Grade's contractual terms, which are subject to one year's notice, remain
unchanged, with his executive terms simply extended by one year.

The Board of ITV plc also announced that Dawn Airey, Managing Director - Global
Content and Rupert Howell, Managing Director - ITV Brand and Commercial, have
been appointed to join John Cresswell, Chief Operating Officer, as executive
directors on the main board with immediate effect.

The Board has also agreed to split the roles of COO and Group Finance Director -
currently held by John Cresswell - who will now commence recruitment of a Group
Finance Director.  This new appointment will also report to John Cresswell.

ITV plc also announced today that Peter Fincham has been appointed ITV's new
Director of Television.  He succeeds Simon Shaps, who has headed ITV's channels
division since 2005.  Peter Fincham, who was controller of BBC1 between March
2005 and October 2007, will take up his new post at ITV in the spring.




                                      ENDS


ITV plc
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Press queries
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Jim Godfrey - Director of Corporate Affairs
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Investor queries
James Tibbitts - Company Secretary


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Pippa Strong - Head of Investor Relations
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Tulchan Communications Group
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Andrew Grant
Susanna Voyle


Notes to Editors:

Dawn Airey

Dawn Airey began her broadcasting career as a management trainee for Central TV
in 1985.  In 1989 she became Director of Programme Planning at Central and was
appointed to the Central broadcasting board.  In 1993 she moved to the ITV
Network Centre as Controller of Children's and Daytime Programmes and in 1994
moved to Channel 4 to become Controller of Arts and Entertainment.  In 1996 she
was appointed Director of Programmes for Channel Five and was promoted to Chief
Executive in 2000.  In 2003 she was appointed Managing Director Sky Networks and
was responsible for all Sky wholly owned channels (excluding sport).  In 2006
she was made Managing Director Channels and Services with responsibility for all
third party channels, joint ventures and networked media.  She was a director of
Iostar plc from 12 February 2007 to 16 April 2007.  Iostar plc entered creditors
voluntary liquidation on 25 May 2007.  She is a director of Easyjet plc,
appointed on 6 April 2004.  She joined ITV in October 2007 as Managing Director,
ITV Global Content.

Dawn Airey was born in Lancashire in 1960 and was educated at Kelly College and
Girton College, Cambridge.



Rupert Howell

Rupert Howell enjoyed a successful career in the advertising industry having
founded and led Campaign's 'Agency of the 90s' Howell Henry Chaldecott Lury.
This was sold to Chime Communications plc in 1997, where he became CEO.
Latterly, he was President and Regional Director EMEA & Chairman UK and Ireland
Group of McCann Erickson, the world's largest advertising agency.  He was
President of the IPA (Institute of Practitioners in Advertising) in 2000/2001
and of the EACA (European Association of Communications Agencies) in 2006/2007.
He is a director of The Advertising Association, appointed on 5 December 2007.
He joined ITV in November 2007 as Managing Director, ITV Brand and Commercial.

Rupert was born in Hereford in 1957 and was educated at Wellington College and
Warwick University.

ITV confirms that no disclosure is necessary in respect of Dawn Airey and Rupert
Howell as required by Listing Rule 9.6.13, other than as disclosed above.



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